TREND 4
Measuring sales engagement performance and effectiveness
Sales engagement tools and platforms are critical to a sales operation’s success and the only way to know if (or how well) they’re working is to measure results. Once you find the right tools for your specific needs, make sure someone is responsible for reviewing the impacts they generate, implementing changes when needed, and sharing best practices. Be sure to choose tools with built-in flexibility so you can pivot as needed.
Why it matters
Sales tip
6
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