Leon Ayo Managing Partner – Sterling Bell WBS Alum
Babs Odunlami Portfolio Head, Enterprise and International – First Abu Dhabi Bank, UAE WBS Alum Babs Odunlami is a seasoned strategic transformation leader with over 17 years of experience driving innovation, enterprise change, and regulatory transformation across tier 1 global financial institutions including NatWest Group, and Lloyds Banking Group and most recently First Abu Dhabi Bank. His expertise lies in the delivery of complex, cross-border change initiatives, with a strong focus on regulatory transformation, enterprise strategy, and operational excellence. In his current role as Portfolio Head – Enterprise and International at First Abu Dhabi Bank, Mr. Odunlami leads a multi-billion-dirham portfolio which includes some of the group’s high profile programmes aligned to group strategy. He has consistently led complex cross-border change in highly regulated environments, delivering measurable outcomes in areas such as cybersecurity, infrastructure automation, and digital transformation. He firmly believes that an entrepreneurial mindset defined by adaptability, innovation, and value creation is essential not only in start-up environments, but also in navigating complex corporate ecosystems. Babs Odunlami currently resides in Dubai, United Arab Emirates.
Camilla Young Programme Lead: Next Generation of Barcodes – GS1 UK WBS Alum Camilla Young is the Programme Lead spearheading the rollout of the next generation of barcodes – a groundbreaking digital transformation reshaping the future of retail. With over 20 years of experience across the retail industry, Camilla’s career spans HR, Commercial, and now Digital Transformation. She has consistently driven innovation and delivered commercial excellence across some of the world’s most iconic brands. Before joining GS1 UK, Camilla held senior roles at Johnson & Johnson, where she led customer value creation and commercial strategy for their baby, beauty, and oral care portfolio – including household names like Listerine, Johnson’s Baby, Aveeno, and Neutrogena. Her earlier career includes impactful commercial roles at Hasbro, Bic, and Pernod Ricard, where she was known for delivering results and shaping brand growth. Since joining GS1 UK two years ago, Camilla has been the driving force behind the UK’s transition from traditional barcodes to 2D barcodes powered by GS1 standards – a once-in-a-generation transformation that connects physical products to the digital world. Under her leadership, major players like Unilever, L’Oréal, Bayer, and Tesco are already scaling their programmes, with many more on the horizon.
Leon moved into the world of consultancy in 2004 having served as a Captain in the British Army. He spent 7 years as a regular officer operating internationally on both counter terrorists and diplomatic missions. He served in Africa, the middle East, Central & North America and Europe. He has consulted and led teams across four continents specialising in Leadership, High Performance Culture, Agile Thinking, Entrepreneurship and helping organisations navigate the 4th Industrial Revolution embracing Diversity & Inclusion. He has been a visiting lecturer at the universities of Oxford, Cambridge, Lancaster, Birmingham, Cape Town and Stellenbosch as well as Warwick, Cranfield Business Schools and is Professor of Practice at Johannesburg Business School. He is a board advisor and consults on Leadership, strategy, driving growth and transformation through disruptive training and helping organisations embrace the new world of work. He is a graduate of the Royal Military Academy, Sandhurst, he was awarded a British Army languages scholarship, earning an MA in French & Diplomatic Studies. He holds an Executive MBA from Warwick Business School, University of Warwick and is also an IMD alumnus.
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