Panel Discussion 2pm – 3pm
Digital Marketing and Consumer Engagement for Entrepreneurial Ventures
Digital marketing and consumer engagement are essential for entrepreneurial success, helping businesses build brand awareness, connect with customers, and drive growth. Join us as we explore how entrepreneurs can leverage digital tools and engagement tactics for business success.
Mark Hart Professor of Entrepreneurship and Enterprise Policy – Enterprise Research Centre, Warwick Business School Professor Mark Hart is Professor of Entrepreneurship and Enterprise Policy, and is Academic Lead of the UK Goldman Sachs 10,000 Small Businesses programme and curriculum consultant for the French programme. He was appointed to the Expert Advisory Council for the Government’s Help to Grow Management Programme. A 2014 recipient of the Queen’s Award for Enterprise Promotion, he has played a national role in promoting enterprise skills and supporting entrepreneurs as well as advising government on small business and entrepreneurship matters. He is Deputy Director of the national Enterprise Research Centre and has as its mission to understand the drivers of small business growth. Mark leads on business growth and productivity research to understand the dynamics of the private sector over time and the role of SMEs as well as contributing to the work on growth ambition and access to finance. He also manages the GEM UK national team for GEM Global which is the only international source of annual evidence on entrepreneurial attitudes, activity and aspiration.
Panel Moderator Laura Meadows Alumni Engagement Manager, Professional Networks – Warwick Business School Laura Meadows is the Alumni Engagement Manager for Professional Networks at Warwick Business School, where she leads initiatives to strengthen connections among alumni through sector-specific networks and events. Since joining the Global Alumni Engagement and Rankings team in 2023, Laura has played a pivotal role in curating in-person and virtual experiences that foster professional development, lifelong learning, and meaningful engagement across industries. With a focus on cultivating communities around shared professional interests – including finance, technology, sustainability, and more – Laura empowers alumni and students to leverage their networks for career growth and collaboration. Her work supports WBS’s mission to build a vibrant, values-driven alumni ecosystem that continues to deliver value long after graduation. Laura brings her expertise in strategic communications and alumni engagement to explore how entrepreneurs can harness digital tools to build lasting customer relationships.
Sunny Deo Founder & CEO – rightvybe ltd WBS Alum
Sunny is a builder at heart – whether it’s teams, ideas, or ventures. With a career spanning the UK, MENA, and APAC regions, Sunny has led award-winning creative teams, earning over 100 international accolades, including the first-ever Cannes Lions for Leo Burnett Dubai. But beyond the trophies, Sunny’s proudest achievements lie in mentoring individuals and empowering colleagues to overcome personal challenges and unlock their full potential. In 2019, Sunny joined Accenture with a mandate to co-create London’s first in-house creative strategy unit for deal pursuits. The result was a high-impact team that, through storytelling, new methodologies, and creative leadership, helped boost Accenture Europe’s win rate from 56% to 85% in just three years. Today, Sunny is channelling two decades of global creative and strategic experience into entrepreneurship – launching a purpose-driven fintech start-up rooted in innovation, impact, and bold ideas.
24
MBA Alumni Conference
warwickmba.com
25
Made with FlippingBook Learn more on our blog