F riends Club paved the way for additional programs intended to strengthen relationships between customers and co-workers. In 1988, Community Reading Month was established to become an annual fall event celebrating reading. Activities included a visit from a well-known author or illustrator to area elementary schools and events where community leaders could recommend their favorite book. In 1989, a summer reading program was started in cooperation with the Coralville Public Library and through the years has expanded to include similar programs in over 15 communities. The bank’s goal is to emphasize the importance of literacy and encourage young and old to pick up a good book.
Books are brought to life when an author or illustrator visits during Community Reading Month.
As the bank expanded its programs it also grew into new markets and broadened its customer base, creating the need for an additional location. In 1990, Hills Bank opened its fifth location on Washington Street in downtown Iowa City. Reading and literacy programs for kids gave birth to the idea that the bank could help children with other life skills. In 1991, the bank launched the Penny Savers Club to teach children about the value of saving money. The GO! Program followed in 1998, tailored to teens and bridging the gap from childhood to adulthood.
The bank has a long tradition of giving calendars as gifts to customers.
Since 1994, the annual Shop Locally campaign
has encouraged the community to support its local businesses.
Kalona Lisbon
1997 The bank launches its first website, www.hillsbank.com. 1997-2005 Willis M. Bywater serves as chairman of the board.
1995 Annual emphasis on agriculture begins. 1995-1997 Dr. William H. Olin serves as chairman of the board.
1996 Branches established in Kalona and Lisbon. The first chicks are hatched in offices as part of Ag Month activities.
1994 Promoting local businesses and development, the annual Shop Locally campaign begins. The bank starts originating ACH transactions for business customers allowing them to send and receive payments electronically.
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