promoting culture as a driver of economic growth and democratic ideals. Additionally, we focus on strengthening the economy through social emancipation, contributing to sustainable economic growth and addressing the challenges in the digital environment for preserving and enhancing our cultural diversity and for expanding access and democratic participation. We are also proposing, in our G20 discussions, a debate on culture, new technologies and the impacts of artificial intelligence on the creative process. We advocate a digital environment marked by transparency, one that guarantees access, accessibility and the discovery of diverse content, not only concentrated in a few languages and countries. We also aim for this digital environment to foster creativity. AI should be a tool employed with a human-centric perspective, guided by ethical principles. A fundamental aspect of this discussion is ensuring fair remuneration for artists, creators and cultural professionals within the digital realm and beyond. Another priority is the discussion of the impact of culture on economic and social development. The creative economy generates income, jobs and opportunities, especially for younger generations. In this context, we need to address, at the G20, best practices and ways of measuring
We have the opportunity to leverage culture as a force that transcends borders”
the effects of culture on the economy. We must develop relevant indicators and methodologies that allow us to establish benchmarks and ensure the economic and social rights of cultural workers. PRESERVING CULTURAL HERITAGE Another important agenda item is the preservation, protection, safeguarding and promotion of cultural heritage. We recognise the importance of cultural heritage, both tangible and intangible, in improving our understanding of the past and projecting values and solutions for the future, including addressing climate change and protecting endangered languages. We will leverage Brazil’s presidency of the G20 to foster international cooperation on these issues, integrating culture into the international climate change agenda. We will build on the progress made at UN climate conferences in Dubai in 2023 and in Azerbaijan in 2024 as we prepare for the meeting of the Conference of the Parties to the United Nations Framework Convention on Climate Change in Belém in 2025. We look forward to advancing discussions on achieving the objectives outlined in the United Arab Emirates Framework Agreement for Global Climate Resilience, particularly concerning the protection of cultural heritage. Through the G20, we have the opportunity to leverage culture as a force that transcends borders. We seek the support of individuals and institutions in crafting cultural policies that celebrate and honour our diverse cultural heritage, fostering social transformation and serving as allies in the fight against poverty. These policies must promote reparations, address inequalities and prioritise an effective, humanised and robust defence of sustainability and social justice. Together, we aim to build a legacy of peace, prosperity and unparalleled cultural enrichment for present and future generations across our nations.
MARGARETH MENEZES Margareth Menezes is a singer, songwriter, actress, cultural manager, entrepreneur and, since 2023, the minister of culture of Brazil. Her artistic career spans more than 38 years, beginning in theatre. She has released more than 17 musical works and has completed 23 international tours on every continent. Her concern with social issues led her to found the Cultural Factory Association and also created the Mercado Iaô project, which brings together social actions in music, fashion, gastronomy, handicrafts and the creative economy. In 2020, she became an ambassador in
Brazil for the International Organization of Folk Art.
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globalgovernanceproject.org
2024 — G20 BRAZIL: THE RIO SUMMIT
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