Navigating the Grocery Store Aisle

Table 2: Deployment Strategy

Strategy

Due Date

Audience Responsible

Create an implementation plan to integrate the game into our UConn programs (4-H, EFNEP, SNAP-Ed). Strategic marketing plan for the game is developed. This includes integrating it into programs and promoting the game nationally and a strategy for reaching our end users/target audience.

Early April 2021 Amplifiers: NTAE team and wraparound services

April 2021

Amplifiers: NTAE team and wraparound services

Draft website and marketing materials for the game.

May 2021

Amplifiers: NTAE team and wraparound services

Host webinar on Connect Extension to share the key features of the game and a demonstration of how it will work for the Messenger audience.

August 2021

Amplifiers: NTAE team and wraparound services

Implement the game marketing and communications.

July 2021

Amplifiers and Messengers

Deploy the game and begin evaluating use and adjusting the deployment strategy.

August 2021

Amplifiers and Messengers

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