THE MARKET ISN’T HOT — IT’S DISCERNING If you’re a buyer and the market feels “hot,” it’s worth resetting the narrative.
This is not a hot market.
Hot markets are driven by urgency — buy now or pay more later. Decisions get rushed. FOMO takes over.
That’s not San Francisco today.
What we’re in now is a discerning market. Certain homes — those without apologies — still move quickly. Great light. Great layout. Strong pricing strategy. They attract real competition.
Homes with compromises wait.
That contrast can feel confusing, especially when headlines, anecdotes, and economic signals pull in opposite directions.
When I step back, I don’t see chaos. I see the early stages of a new cycle.
I’ve seen this before.
Technology reshapes how we live and work. New companies form. Capital concentrates. Confidence returns — and when housing demand follows, it tends to arrive quickly.
I believe another hot market is coming.
I just can’t tell you exactly when.
What I can tell you is this: the buyers and sellers who win next are preparing now.
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