EXECUTIVE SUMMARY
2025 AT A GLANCE
2025 wasn’t a year of bold bets.
It was a year of deliberate ones.
San Francisco real estate moved away from urgency and toward intention. Buyers slowed down. Sellers became more strategic. And the strongest outcomes came not from reacting to headlines — but from planning ahead. Political uncertainty early in the year pushed many to the sidelines. By fall, renewed confidence — fueled by AI investment, capital returning to the city, and expanding tech execution — brought momentum back.
But this wasn’t a market that rewarded speed.
It rewarded preparation.
Homes that sold best were clear in their pricing, thoughtful in their presentation, and honest about their position in the market. Buyers who succeeded weren’t chasing — they were anchored. The takeaway is simple: 2025 rewarded clarity over urgency, strategy over speed, and certainty over speculation.
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