2025 SAN FRANCISCO MARKET RECAP
• Days on market increased modestly, giving buyers more room to think and negotiate • Well-prepared, correctly priced homes still sold — often decisively • Listings anchored to yesterday’s pricing typically needed adjustments to regain momentum WHAT WORKED IN 2025 • Pricing conversations grounded in current buyer behavior • Thoughtful preparation that reduced uncertainty • Negotiations anchored in facts — and emotional discipline • Timing decisions aligned with life, not headlines When concerns were named — rates, affordability, timing — clarity followed. Not because the market became easy, but because decisions became intentional. THE PART YOU WON’T SEE ON A CHART Behind every transaction was a real life moment: • a family choosing stability • a first-time buyer stepping forward with confidence • a seller prioritizing certainty over “testing the market” • an investor choosing patience over pressure Real estate is rarely just about property. It’s about making meaningful decisions under uncertainty — and navigating those moments well.
2025 WASN’T ABOUT SPEED, IT WAS ABOUT CERTAINTY
If this market felt harder to read, you weren’t imagining it.
Early 2025 unfolded cautiously. Political uncertainty — domestic and global — pushed many buyers and sellers to the sidelines. The market moved, but deliberately.
Then, in the fall, momentum returned.
Not from a single event, but from a convergence: massive public and private investment, accelerating adoption of generative AI, renewed confidence in technology, and a sharp increase in capital flowing back into San Francisco. Companies moved from experimentation to execution. Spending followed. People followed.
And yet — this wasn’t a market that rewarded haste.
The best outcomes consistently came from one thing: preparation.
Homes that performed best had a clear path before they ever hit the market. Buyers who succeeded weren’t chasing — they were anchored.
Clarity over noise. Strategy over speed. Calm over reaction.
THE MARKET, AT A GLANCE • Prices remained relatively stable overall, with meaningful neighborhood-level variation
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