Small-Business Owners, Take Advantage of Fall! 6 Strategies to Make the Most of the Season
Second, attend or exhibit at trade shows. Conventions are starting back up again — with a vengeance! Be the first in line to meet and greet new customers, some of whom could be life-changing for your company. Trade shows are wonderful for bringing together plenty of highly targeted customers in one place, and many are looking for new solutions and open to hearing about your business. If you’re not sure where to begin, the Trade Show News Network website (TSNN.com) is a great place to get started. Third, if you’re a summer business, don’t take it easy yet — build a reserve. You might be tempted to take it easy after a busy summer, and you certainly deserve a reward, but don’t let your guard down right away. Start putting money away into two accounts: a reserve account for the slower months and a tax account for the IRS. Then, make sure you have a good contact management program and enter the information of all your summer customers. Make sure they hear from you a few times in the coming months! Fourth, communicate regularly with suppliers. Your suppliers and vendors are going to be extremely busy this time of year — make sure you communicate often enough (and pay bills on time) to ensure your inventory and raw materials are there when needed. Fifth, develop a 2022 business and marketing plan. If this isn’t your busiest time of year, this could be a great time to strategize ways to grow your business. It could be a simple plan with mostly necessary steps, just to remind yourself to ask questions like: What are my long- term goals? Why do I want to own my own business — financial security, time flexibility, or skill mastery? Find ways to recommit to these goals. Sixth, take action. Taking any action can help re- motivate you for the new season, whether it means reconnecting with a new or old prospect, fixing a business issue nagging you for a while, or setting up a lunch date with a potential referral source, there’s no better time than the present to jump ahead. It can be hard to get back to work after a fun-filled, relaxing summer, but consider that 2022 is just around the corner. This is your last chance to make some meaningful changes in your business this year! Best of luck!
It’s not just fall or back-to-school season — the third quarter is the time of year when customers are paying more attention to work and pushing to achieve the year’s goals, and so are you! If you want to best serve your current customers and make some new ones, it’s time to start asking, “How can I make my customers’ lives a little bit easier this fall?”
The truth is that fall is stressful. It’s the time to prepare for the holiday season, and people are more likely to make big purchases or home improvements before enjoying their family celebrations.
Luckily, you can take advantage of people’s willingness to shop and, hopefully, make their fall a little bit more
manageable while doing so! Here are six tricks for doing just that. First, start working on holiday sales. These next few months could be critical to your business’s survival. Now that Christmas is around the corner, it’s time to start planning before your customers do! If you sell to retailers, pursue orders. Or if you sell to consumers, start creating unique holiday
sales and merchandising. Consider doing themed sales,
like 31% off on Halloween! You can even do a Small-Business Saturday promotion where customers who buy your products and post their purchase on social media (with the designated hashtag) get $5 off their next purchase.
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