Create a Company Culture Your Employees Won’t Want to Leave
Easy Ways to Boost Traffic to Your Website
As today’s workforce grows into a global network of employees scattered across the world, more companies must address the biggest question in employment: How do we retain our employees?
The Harvard Business Review (HBR) reports that high turnover rates can cost companies twice as much as one employee’s annual salary, and the biggest cause is a lackluster company culture. In fact, 45% of employees say leadership isn’t doing enough to build culture, while 65% admit they would give up a high salary for a great culture. Today’s workforce wants to feel as if they are part of a community, but cultivating that environment takes care and precision. It’s not going to look the same for every company, but HBR has three steps every business should try. 1. Find the right people for the right jobs. People do better work when they are doing work they actually want to do. That’s where compassion and passion blend, creating a superpowered employee who’s willing to go to bat for your business and your customers. Find what fits your employees best (ask!) and find the right people for the roles you need filled. 2. Build connections between employees . Team-building activities, as corny as they can be, bring your employees closer together. With stronger bonds outside of the work experience, employees can better collaborate and grow. 3. Create a purpose . As HBR explains, more employees want to know their work matters — so show them! Share client and customer testimonials with your team, track and show tangible results, or create a nonprofit way for your team to get involved. (Talk about team- building!) When they work toward a goal together, employees stick together. The field for hiring is wider than it has ever been, but that also means your current employees have more options than ever before. It’s time to shift your main focus away from their metrics and into the culture supporting them.
(That Aren’t Pay-Per-Click)
Struggling to Find Your Marketing Mindset?
Try ‘This Is Marketing’
Not everyone considers themselves to be a “marketing” person, but if you’re a small-business owner, you’re likely wearing multiple hats at once. How do you get into the necessary mindset to succeed in the marketing world? What advice would you need from a marketing guru to feel a little bit more confident in your decisions? That’s exactly where Seth Godin’s book, “This Is Marketing: You Can’t Be Seen Until You Learn to See,” comes in. Godin has published over 18 bestselling books about marketing and is considered to be one of the industry’s foremost experts and voices on successful marketing tactics. If you’re looking for a great place to start expanding your marketing mindset, look no further. Will you find precise, measured marketing advice in this book? Not exactly. If you’re looking for technical insights on how to produce the next catchy TV commercial, you won’t find it. However, “This Is Marketing” was an instant New York Times bestseller and expert favorite for good reason. It teaches something that’s extremely difficult to teach: an honest marketing perspective that will help marketers stop lying, spamming, and feeling guilty about what they do for a living.
4
www.newsletterpro.com
Made with FlippingBook Converter PDF to HTML5