that by sending emails packed with readable content and links to your website? If not, start building your campaign today! Our team can help. Call and ask about our 52 weekly emails option. 3. Guest-star on a podcast (or create your own). A whopping 80 million Americans listen to podcasts every week according to The Infinite Dial 2021 report. Again, your target audience is waiting for you! Do you have a friend, relative, or acquaintance who has a podcast? Ask to guest-star on it, then share your website on the air. Can you do a quick Google search for podcasts that your demographic loves? Email to see if they might be interested in interviewing you. If not, consider advertising with them. 4. Answer online questions. Kinsta and Forbes agree: Posting on Reddit is a great way to drive people to your website. Don’t dismiss platforms like Quora and Facebook, either! To boost your traffic, spend time sharing there and crafting helpful answers to posted questions in your area of expertise (with a sneaky link to your website, of course).
Everyone knows that pay-per-click (PPC) ads are a great way to drive traffic to your website, but what if you don’t want to shovel money at Google or Bing? In 2018, small and medium-size businesses spent an average of $9,000– $10,000 per month on PPC according to WebFX. That’s not chump change! Fortunately, there are other ways to boost your visitor numbers and keep people on your site longer. Here are 10 strategies you can test out now to get results. 1. Join social media groups. A Pew Research Center survey conducted in 2021 found that a whopping 1 in 7 American adults use Facebook daily. No matter who your demographic is, they’re waiting for you! One easy way to reach them is by joining Facebook groups where they congregate. There, you can engage with them, build trust, and occasionally share links to your website. (Don’t spam, folks!) If you’re a dentist, look for mom groups, neighborhood groups, and health and fitness groups in your area. 2. Start an email campaign. Just how effective is email? According to “The Digital Marketing Handbook” by Robert Bly, “Just a few years ago, the average ROI for email campaigns was 4,300%.” Are you leveraging
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Good
How do you make a genuine connection with your customers? How do you stop wasting money on “stolen attention” and spend more money on
THE
News
meaningful interactions?
In our modern world, Godin helps differentiate these interactions and encourages
“If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up.” –Ecclesiastes 4:10 (NIV) “He made the moon to mark the seasons, and the sun knows when to go down.” – Psalm 104:19
professionals to do something that initially seems counterintuitive:
identify their smallest viable audience; draw on the right
signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools needed to achieve their goals. If you want to get into the niche marketing frame of mind that’s been so successful today — especially over the internet — this is how it’s done. We highly recommend this book for many of our small-business owners!
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