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For nearly 200 years, Heinz has been synonymous with adding that extra touch to your burger or hot dog. What once started as an American dill pickle and chili sauce brand by Henry J. Heinz slowly grew into the biggest name in ketchup. Today, the global company has numerous products, including barbecue sauce, mayonnaise, steak sauce, beans, soups, and vinegar. There is always a demand for ketchup and canned goods, but when COVID-19 became a global concern, panic-buying wiped market shelves of some of our favorite products. As a result, Heinz saw a 337% increase in sales from March 2019 to March 2020. This spurred the marketing geniuses at Heinz to come up with an idea. How Heinz To Home Highlights a Brilliant Way to Pivot
5. Try affiliate marketing. Like the cheesy classroom posters say, “Teamwork makes the dream work!” To increase engagement in your website, consider starting your own affiliate program and swapping the favor of promotion with another company your demographic would enjoy. According to “The Digital Marketing Handbook,” this is easier than you think. Simply set up a page on your website explaining the program (including the sales cut that affiliates will get, the benefits of association, and a signup form) and share it with people and brands you’d like to work with. Soon, they’ll start sending traffic your way. 6. Leverage your content. This is Newsletter Pro 101. The high-quality, engaging, educational content in your print newsletter is a great way to drive traffic to your website on its own, but you can also leverage that content elsewhere! Share your HTML newsletter with your email list, post your articles as blogs, and share them on social media. If you include a link, all of these options will drive traffic to your website! 7. Offer a blog swap. Podcasts aren’t the only format that welcomes guests! You can also guest-star on someone else’s blog by writing a post in your area of expertise and linking it back to your website. This is an effective way to entice people to click. It leverages the power of quality content and affiliate marketing. To encourage companies and platforms to partner with you, offer a swap and let them guest-star on your blog, too, 8. Post a tutorial on YouTube. Creating a YouTube channel is free and easy, and since you’re the expert on your product/service, no one can put out a better tutorial than you! If you create a useful, high-quality video and mention your website in both the video and description box, you’ll drive traffic straight there. You can also make the video even more effective by sending it to your email list, posting it on your website, and sharing it on social media. Not sure where to start? Visit TechSmith.com/blog/ instructional-videos for the “Ultimate Guide.” 9. Ensure your site is mobile-friendly. You don’t just want to get people to your website — you want them to stay, browse, and either buy your product or schedule a consultation for your service. The odds of that happening drop like a rock if your site isn’t mobile-friendly. According to Statista, in the first quarter of 2021, 54.8% of all web browsing was done on mobile devices. To discover 14 ways to make your site more mobile-friendly, visit QuickSprout. com/mobile-friendly-website-guide. 10. Boost your loading speed. Content delivery networks (CDNs) and browser-caching tools will help your website load faster for visitors, ensuring they don’t click away in frustration. Forbes recommends Amazon Web Services (AWS), MaxCDN, W3 Total Cache, and WP Super Cache as good places to start.
Rather than flood already weary grocery store chains with hungry patrons, the corporation introduced its United Kingdom consumers to Heinz To Home, a delivery service that brought the public’s favorite Heinz products right to their doors. For the U.S. equivalent of $17,
L ast year, CloudIncome reported that 73% of marketers considered webinars their best strategy for generating quality leads. This is no surprise, as one study also found that the virtual seminars convert 20%–40% of attendees! Webinars are a particularly versatile tool in an entrepreneur’s toolbox. With the right attention to detail, they can become ...
• A lead magnet for your website • An attention-grabbing follow-up for converting warm leads • An in-house training tool • A company-wide meeting replacement • A virtual mastermind hub • And more!
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