Get Inspired
U.K. consumers could receive 16 cans of cream of tomato soup, beans, and Heinz Hoops — similar to Chef Boyardee SpaghettiOs — via delivery. The project also partnered with an organization that supported the U.K.’s military and health services programs, providing free shipping costs to members who made orders. By creating Heinz To Home, Heinz adapted to a market in crisis, positioning Heinz as a leader in two very simple ways. 1. Getting Goods to Consumers As shortages wiped store shelves of nonperishables, toilet paper, and paper towels, Heinz ensured that their loyal customers never had to go without. They never had the chance to consider another company because Heinz was ready to adapt to their needs. 2. Supporting Their Community By offering discounts to those called upon to serve during the pandemic, Heinz joined a community effort. They are speaking directly to the consumer, making sure they know that Heinz is an active community partner. Furthermore, Heinz To Home allowed more consumers to stay home and lessen their risk of spreading the virus. You don’t get to be a nearly 200-year-old company simply by following the status quo. That’s why Henry J. Heinz changed the market and sold his products in clear bottles — so consumers could see his superior product — and why, centuries later, his company pivoted brilliantly during the pandemic.
Webinars Made Easy
GoToWebinar Could Help You Unlock New Leads There’s only one problem: Putting together a webinar is intimidating. You have to create the content, send out invitations, host it, follow up with attendees, share the recording, and gather useful data from the event. That’s a lot of steps on your plate! Fortunately, tools and apps are out there available to help! Right now, one of our favorites is GoToWebinar.
your next event even better by generating reports on your attendees, engagement, and more. On top of all that, GoToWebinar integrates with another LogMeIn tool called GoToStage, which is basically the YouTube of webinars. You can create a channel there, publish your webinar, and use GoToStage’s features to help leads find your published content online. GoToWebinar is far from the only webinar software out there, but it has a 4.5-star rating on Capterra, making it competitive with top-rated webinar platforms like Welcome, Demio, BigMarker, and Livestorm. It also has a seven-day free trial that doesn’t require a credit card. To learn more, visit GoToMeeting.com/webinar.
GoToWebinar was created by LogMeIn, a company that has been helping people work from home since 2003. It makes webinar-creation easy, simplifying the steps we listed above (after creating the content, which you’ll still have to do yourself) and walking you through them from your computer or smartphone. To start, just pick a date. From there, the app will provide custom invitations for your guests, a registration page, and even automated email reminders. When it’s time to present, you can use the practice mode to get comfortable. Then after the webinar, GoToWebinar will help you make
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