5 I Entrepreneurial Disruption
Entrepreneurs think of innovation and future growth differently Entrepreneurial companies spend time and money in research to ensure they are investing in the right technologies at the right time to accelerate growth. They create a culture that supports innovation and addresses the obstacles that come along the way.
Michelle Zatyln
Zatlyn worked with her co-founders to create a unique technology unlike what was offered at the time: a system that would not just track Internet threats but stop them too. The key innovation the team worked on was to secure websites by overcoming the obstacle of latency. When they launched, the unexpected happened – not only were their client’s websites protected, but they were loading 30% faster, too.
Emily Leproust
The innovation Emily Leproust and her co-founder Bill Peck created is a DNA synthesis technology that consists of proprietary microplate equipment based in part on the photolithography technology used to make semiconductors in the computer industry in Silicon Valley, as well as advanced liquid handling robot technology that builds DNA in the microplates.
Katrina Lake
Lake uprooted the fashion industry by combining an innovative offering with an appealing model that drove the stickiness of her service. She offered the benefits of having an experienced personal shopper advise you on your style, a service that is generally only available to VIPs at high-end department stores and luxury brands, at an extremely reasonable price-point.
Whitney Wolfe Herd
Wolfe Herd founded Bumble in 2014 as a female-focused dating app. By the end of 2015, it already had over 15 million conversations. Today, Bumble is one of the country’s top dating apps.
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