Chiro1Source - March 2024

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2024 MAR

Entrepreneurship is not for the faint of heart. Given that March is National Optimism Month, it’s a good time to reflect on the mindset it takes to be a successful business owner. Entrepreneurs tend to be more optimistic than other people. 58% of entrepreneurs are very optimistic by nature,

That’s like heading out for a hike where maybe you need a gallon of water, but you only packed 12 ounces. To avoid that feeling of falling short, I’ve found a few strategies that help. Stay Focused. When we’re going through a tough season, I try to focus on what we can control. We’re making changes to improve our business, including adopting new software. We are homing in on new ways to help our customers increase revenue and expand product offerings to patients. And we’re working on other new strategies to help our clinicians grow their practices. I’ll attend more professional and industry events to see unique new products and ideas and share those with our customers. Build a Solid Routine. Having a healthy routine that includes exercise helps. Last year, I did “75 Hard,” the regimen developed by Andy Frisella that requires sticking to five healthy habits for 75 days, including two 45-minute workouts a day. Those workouts gave me time to clear my head — even if I just took a walk. I gained more mental clarity and the ability to roll with the punches, and my overall mood improved. You have to persevere in your daily routine and keep doing those healthy things. Stay Positive. We are all bombarded daily by negativity, but that doesn’t mean you have to let it get you down. A famous psychologist at the State University of New York, Glenn Geher, talks about how our brains haven’t progressed much in millions of years. They’re still stuck in the Stone Age. We are wired for fight-or-flight to protect us from threats like saber-toothed tigers on attack. We aren’t fighting saber-toothed tigers anymore, so our brains don’t serve us as well as they did. It’s easy in our fast-paced, tech-driven world to find the negative. But it is also possible to train your brain to focus on the positive aspects of life. The more you do that, the easier it is to remember your purpose, persevere in tough times, and stay optimistic — in your business and life.

“Regardless of how bright your plans look,

sometimes it’s all about perseverance.”

especially about bad events, compared with only 32% of employees, a

2015 study shows. But we all go through different seasons, in business and in life. It’s a different season in business than two years ago and it has been challenging for us. It’s great to be optimistic, but regardless of how bright your plans look, sometimes it’s all about perseverance. All entrepreneurs go through seasons when they feel burned out — when they just have to keep putting one foot in front of the other.

I was listening to a podcast by Ed Mylett and Andy Frisella on the toughness it takes to be an entrepreneur. They discussed how social media has created some false impressions about entrepreneurship. Many social media influencer posts present a kind of fake entrepreneurship and make it seem easy. They show the flashy side of entrepreneurial success, and people get the wrong idea about what it actually takes. If people had known what it’s really like, they might still have done it, but they might have been more prepared for the tough times.

Strength, Precision, Speed


Joe Kryszak was successfully managing billion-dollar customer accounts in corporate America when he hit an obstacle he couldn’t overcome. “I completely threw out my back,” he says. “I had a huge bulge in one of my discs.”


He went to see a top spinal surgeon who told him, “Hey, no problem, we can do surgery, cut away part of the bone, put in some plates and screws, and you’ll feel like a million dollars,” Joe says. Stuck in bed awaiting surgery, Joe did some research and decided to see a chiropractor for spinal decompression. “After a few treatments, I was able to get up out of bed. I felt great,” he says. The surgeon was amazed when Joe arrived for a pre-operative consultation at his office. “You’re walking around, and your pain went from a 10 to a 3! What happened?” he asked. When Joe explained he had seen a chiropractor, the surgeon shot back, “You should have asked me before you did that! You could have really hurt yourself.”

In racing, every millisecond counts, and the difference between champion and runner- up often hinges on the driver’s physical and mental prowess. Formula One (F1) engines have 1,000 horsepower and reach speeds of more than 230 miles per hour. Formula Two (F2) engines max out at 620 horsepower and can push a car up to 200 mph. Being an F1 driver is among the most physically and mentally demanding sports. AN ENDURANCE TEST F1 racing is a test of human endurance. The race car driver’s neck and core muscles must have incredible strength and endurance to withstand the G-force pressure of up to five times the force of gravity during a race. At this level, the body struggles to breathe, circulate blood, and move with precision. A driver’s heart pounds at 160–200 beats per minute, dramatically higher than the average person’s resting heart rate of 60–100 beats per minute. So, F1 racers must be both physically and aerobically fit.

RIGOROUS TRAINING F1 drivers undergo rigorous training to stay in top shape and withstand the sport’s physical demands. Their exercise routine requires personal trainers and strength training focusing on specific muscle groups, like the neck, arms, and core. Neck exercises often use resistance bands to simulate the pressure experienced in high-speed corners and use weighted helmets to build muscle mass. Pull-ups, press-ups, and bench presses are just a few exercises to develop strong biceps, triceps, and forearms, vital for operating the steering wheel while subjected to high G-forces. To develop the core muscles, they sit on the floor and rotate a weighted disc to mimic the act of steering. This movement builds a resilient core to maintain posture and balance during a race’s intense twists and turns. Cardiovascular fitness is a critical component of their training regime. Running, cycling, and rowing are popular activities that enhance stamina. These activities ensure drivers can cope with the immense stress experienced during a 90-minute race.

Joe’s response: “I looked him in the eye and said, ‘You’re a quack.’”

Restored to full mobility, Joe continued to run major sales

divisions at Lenovo and Amazon for six more years before leaving corporate America in 2018 to found Stirling Professional CBD. Today, his company, based in Cary, North

The life of an F1 or F2 race car driver requires raw physical power, mental fortitude, and immense dedication. These drivers are pushing boundaries and redefining limits, proof of the human spirit’s capacity to conquer the seemingly impossible.


Carolina, sells a powerful line-up of CBD lotions and gels for chiropractors to ease patients’ pain and relax muscles. After striving year after year in corporate jobs just to beat last year’s sales numbers, Joe takes satisfaction today in knowing the products he develops for chiropractors are making a difference. He tells his story to illustrate his belief that chiropractors are leaders of the holistic health revolution in the United States. “Chiropractors have made a big, big difference in my life,” he says. “I know they are working to solve problems and improve people’s health, and they do it by activating the body’s own tools to be successful.” Joe is developing high-quality products that can become significant revenue drivers for chiropractic offices. Nearly 2 out of 5 Americans use CBD products at least once a week, and 1 out of 5 use them daily, according to a survey by CBD Oracle, a consumer research company. Stirling Professional makes its products available through chiropractors at lower prices, with higher concentrations of CBD than patients might find at CBD clinics or consumer outlets. Independent laboratories test Stirling’s products for safety and purity and are FDA-approved for sale nationwide. “This provides an extra level of trust and verification of our products that you won’t find shopping at the gas station up the street,” Joe says. Also, he offers accredited continuing education seminars to ensure chiropractors have the latest, most accurate information. “We make sure we are offering the right products at affordable prices so doctors can offer them proudly to patients,” he says.

Chiro1Source carries three of Stirling’s lotions, including the company’s most popular product among chiropractors, Magnesium Balm. “Chiropractors’ hands get beat up every day, and I tell them to use it to relieve the soreness,” Joe says. In addition to magnesium harvested from the Dead Sea, the product contains CBD, arnica, cinnamon, ascorbic acid, peppermint, lemon, rosemary, orange, clove, frankincense, myrrh, and eucalyptus. Also, this balm contains no THC, making it an excellent choice for those who are trying to avoid cannabinoids. Chiro1Source also carries Stirling’s CBD Muscle Gel for sore muscles. This heating and cooling formula contains CBD, camphor oil, menthol, meadowfoam seed oil, aloe, and 17 essential oils. It also contains resins from capsicum, the plant that produces chili peppers, to warm tired muscles gently. Another

top seller available through Chiro1Source is their Relaxing Lavender cream for tense, inflamed muscles, containing lavender, CBD and coconut oils, aloe, vitamin E, witch hazel, and white willow bark. If you would like to learn more about these products and their potential benefits for your patients, scan the QR code!




P.O. Box 28 Farmville, NC 27828

Essential Traits of Every Entrepreneur 1 The Physical Demands of F1 Racing 2 Joe Kryszak Champions Holistic Paths to Healing 3 Exploring Sintra, Portugal 4


As spring break nears, you might already have plans to travel to Punta Cana, London, Key West, Paris, or a similar destination city. One more to add to your travel checklist is Sintra, Portugal. This beautiful town rests on the hills of Serra de Sintra, just outside the capital, Lisbon. The two castles within the city are the main draws, and it’s easy to see why.

Once you head back outside, the rest of the grounds are just as lovely. The enormous gardens have many trails, marked and unmarked. You can get lost in the beautiful oasis, and we encourage you to put aside at least half a day to explore the gardens. QUINTA DA REGALEIRA Quinta da Regaleira is the city’s second significant castle boasting beautiful gardens, but its main draw is the initiation well. This 80-foot-deep well is a wonder as it sinks into the earth with mossy walls. We suggest you go early, as this is another big attraction for those visiting the city, and officials try to keep people moving as they arrive, mainly as it’s one-way traffic on the steps themselves. Once on the grounds, you can explore many grottos by following their main paths. The castle itself isn’t as opulent as Pena Palace, but it’s still a lovely location to visit. Sintra is perfect for any vacation, and though these are the main draws for the city, by no means are they the only ones. We encourage you to check out this city and see if it fits your travel plans.

PENA PALACE AND GARDENS The National Pena Palace and Gardens are absolutely stunning. The palace is adorned in primary colors, with intricately carved yellow, red, and blue buildings. It’ll cost you 10 euros to explore the grounds and a couple of extra euros to go inside, but it’s worth it! The carvings include many styles, including Neo-Islamic and Neo-Renaissance. Everything is opulent, and you’ll have a great time as you take in the extravagance. Some rooms are painted as an optical illusion, with doors and hallways looking three-dimensional when they’re just flat.

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