BREAK AWAY FROM BLAND
Too Busy to Work Out?
How to Write Content That Pops
5 Simple Ways to Stay Active
When it comes to winning over customers with content marketing, many entrepreneurs seem to think, “If we publish, they will come.” That would certainly explain the flood of bland, cookie-cutter blog posts pumped out across social media every day. To win over readers and make the most of your marketing dollars, your content needs to have a personality — a voice. Of course, personalizing content comes with a few pitfalls every marketer needs to know. newspaper. Do you think the author speaks exactly like that in real life? Probably not. Speech and writing are two different mediums with different stylistic needs, and trying to translate one to the other can prove disastrous. For example, many content writers include verbal cues like dramatic pauses … by including useless ellipses. In a conversation, strategic pauses may impress, but on the page, they pull readers out of the article. Contractions Aren’t Your Enemy On the other end of the spectrum, some people write like robots. They avoid contractions like “don’t,” “can’t,” and “aren’t,” resulting in stilted, plodding sentences that inflate word counts and alienate readers. Obviously, formal publications like research papers and legal briefs still maintain this archaic ban on mashing words together, but when it comes to marketing content, rules are flexible. Do not fear using these tools. You cannot go wrong with adding a splash of informality to your writing. Your readers are not going to mind. (Are you still with me?) Show, Don’t Tell This is a big one. So many businesses publish copy with big statements like “We love our customers!” or “Our passion is helping you!” These blanket sentiments come across as shallow. So, rather than tell customers you care about their needs, write content that shows them you understand their needs and want to help address them. We care deeply about your marketing campaigns and want to help them succeed! Don’t Write How You Speak Read a few sentences from your favorite book or
Being active doesn’t have to mean going to the gym every single day. An active lifestyle can be as simple as going for a walk around the neighborhood for a few minutes a day. There are plenty of ways to exercise during daily activities like shopping, spending time with your kids, or hanging around the house. Park farther away. A lot of people will spend several minutes trying to find a parking space as close as they can to the entrance of a store. However, parking a little farther away will help you score a better parking space and make sure you get your steps in for the day. Do some yoga. You don’t have to push yourself to your absolute limit in order to stay active. There are other, gentler ways to exercise than running 5 miles a day. Tai chi or yoga are excellent low-impact alternatives to keep your body fit and healthy. Reduce TV time. It can be tempting to plop down in front of the television after a long day at work or after dinner, but you can also use this time to be active. Get the family together for a walk around the neighborhood, take a few minutes to dance to some of your favorite tunes, or do some light cleaning around the house. Put a spin on date night. Forget dinner and a movie. Instead, try taking your date out for a round of miniature golf, indoor rock climbing, an evening stroll, a bike ride, or dancing. You’ll have more fun while doing your body good. Grab a leash. Having a dog gives you plenty of opportunities to stay active. If you don’t have a dog, try asking a neighbor or friend if they would like their dog walked, start a dog- walking service, or volunteer at a local animal shelter. There are plenty of ways to make staying active a part of your daily routine! With enough creativity and motivation, you can turn any activity into an active one.
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