Pro-Craft Dental Laboratory - May/June 2025

The Colosseum’s Wildest Spectacle ROME’S AWESOME AQUATIC BATTLES

The Roman Colosseum is famous for its gladiator combat, but did you know it could be flooded with water for full-scale naval battles called naumachiae? These aquatic battles were a feat of ancient engineering and showcased Rome’s obsession with over-the-top entertainment. Thousands of spectators cheered as warships clashed in a flooded arena, with soldiers, prisoners, and even seals and hippos playing roles in the reenactments. Of course, flooding the Colosseum was not easy. It’s believed aqueducts supplied the water, and special flat-bottomed ships were used to navigate the shallow depths. However, the logistical challenges proved too much, leading the Romans to abandon the naumachiae after only a handful of events. These extravagant battles weren’t just for entertainment — they were a display of imperial power. While short-lived, the story of the naumachiae remains a testament to Roman ingenuity and their flair for creating spectacles that still captivate us today.

Online Scheduling Can Boost Retention Stop Losing Patients!

In today’s hectic world, convenience is key. Patients expect quick and easy access to services; your dental practice is no exception. If your office still relies solely on phone calls for appointment scheduling, you could be missing out on a major opportunity to boost patient retention. Online booking is a great way to ensure your patients continue to keep coming back, and here are five reasons why.

anywhere. Whether it’s late at night or during their lunch break, they can grab an appointment without having to rearrange their schedule just to call your office. REDUCES NO-SHOWS AND CANCELLATIONS Online booking systems can send automated reminders via email or text to reduce forgotten appointments. Plus, many platforms allow patients to reschedule or

allow recurring appointments, helping patients stay on track with their dental care. When booking is easy, patients are more likely to keep up with their visits. FREES UP YOUR FRONT DESK STAFF Your receptionists already have enough on their plates: answering calls, assisting in-office patients, processing paperwork, and more. By automating appointment scheduling, your team has more time to provide excellent in-person customer service rather than spending hours on the phone. ATTRACTS YOUNGER PATIENTS Younger generations expect digital convenience. They prefer online booking over phone calls and are more likely to choose a dental office that offers it. Implementing an easy-to-use booking system caters to modern expectations and builds loyalty with younger patients.

PROVIDES THE CONVENIENCE PATIENTS DESIRE Gone are the days when people

cancel within the system, making it easy for them to update their appointments instead of just skipping them.

had time (or wanted) to call during business hours, wait on hold, and go back and

ENCOURAGES REPEAT VISITS A smooth booking process

forth trying to find an available appointment slot. With online booking, patients can schedule their visit in just a few clicks — anytime,

makes patients more likely to return for their routine check-ups and follow- up treatments. Some online systems even

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