CBC hosted top influencers for a style getaway with LOFT.
CONTENT TRIP| CASE STUDY
To support its upcoming Fall Collection launch, LOFT hired CBC to develop an in f uencer program to generate content and build awareness on social media for the line. First, we needed a location. Somewhere aspirational, with engaging activities that encouraged content creation. It also had to accommodate a group of high-impact in f uencers for 3-days, providing luxury accommodations, comfortable common spaces, and access to creature comforts. Then, we needed attendees. A group of lifestyle and fashion in f uencers that would capture diverse and authentic content to share with their readers. So, we used our years of House program experience and range of in f uencer marketing skills to create the Ultimate Fall Content Trip . An exclusive opportunity for 9 lifestyle and fashion in f uencers to experience LOFT’s Fall Collection through an interactive trip schedule, creating authentic content and building lasting relationships.
The Solution: Location
CBC secured a beautiful location in Stowe, VT that allowed in f uencers to live under the same roof, while maintaining a luxury experience. While there, CBC planned a full schedule of engaging activities that highlighted the brand and the collection, as well as providing ample time to create both contracted and organic content.
ACTIVITIES ON-SITE “SHOPPING" COOKING CLASSES HIKES
CIDER & BREWERY TOURS FARM-TO-TABLE DINNERS YOGA
The Solution: Attendees
In addition to LOFT’s 7 contracted in f uencers, CBC researched, vetted and secured 2 additional in f uencers to join the trip, ensuring all attendees authentically drive awareness and create beautiful, strategic content for LOFT.
ATTENDEES Ti ff any Durrah - @ti ff anydurrah
Camille Carter - @charmed by camille Carmen Carter - @carmenreneeblog Carol De Mauro - @caroldemauro Dileiny Baron - @lovefashionfriends Hoang-Kim Cung - @hkcung Jordan Rush - @yourpaljordyn Roselyn Weaver - @roselynweaver Sabine Jean - @thebstinger
Results CBC hosted 9 high impact influencers for a 3- day trip in VT to capture content for LOFT’s Fall Collections. With an inspired schedule, beautiful backdrop and an incredible line, influencers captured far more content than they were obligated to post. While contracted posts yielded nearly 300k impressions, organic (unpaid) coverage exceeded the number of contracted posts 16 fold, generating 100 times more impressions than contracted posts alone . Additionally, the influencers’ organic posts had average engagement rates 5.5x higher than industry standard, showing that the content was well received by their audiences.
IMPRESSIONS 30MM $100k ORGANIC COVERAGE 16.5% ENGAGEMENT RATE
21,300 ENGAGEMENTS 230 CLICK THROUGHS
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