LOFT Influencer Getaway - Case Study

Results CBC hosted 9 high impact influencers for a 3- day trip in VT to capture content for LOFT’s Fall Collections. With an inspired schedule, beautiful backdrop and an incredible line, influencers captured far more content than they were obligated to post. While contracted posts yielded nearly 300k impressions, organic (unpaid) coverage exceeded the number of contracted posts 16 fold, generating 100 times more impressions than contracted posts alone . Additionally, the influencers’ organic posts had average engagement rates 5.5x higher than industry standard, showing that the content was well received by their audiences.

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