DallasHR Sales & Advertising Guide

DallasHR 2021 Sales and Advertising Guide 1

REACH THE BEST HR PROFESSIONALS IN TEXAS

Meet Our Chapter . . . . . . . . . . . . 3 Meet Our Members . . . . . . . . . . . . 4 Meet Our Sponsors . . . . . . . . . . . . 5 Strategic Sponsorships . . . . . . . . . . 6 Digital Advertising . . . . . . . . . . . . 8 Print Marketing . . . . . . . . . . . . . . 11 In-Person Education Events . . . . . . . . 12 Virtual Education Events . . . . . . . . . 14 Education Event Add-Ons . . . . . . . . . 15 Specialized Education . . . . . . . . . . 16 Networking Events . . . . . . . . . . . . 18 Connecting with Executives . . . . . . . 20 HRSouthwest Conference . . . . . . . . . 21 Education & Networking Event Dates . . . 22 Specifications . . . . . . . . . . . . . . 23 Contact Us . . . . . . . . . . . . . . . 24 CONTENTS

Claim your target market and start making real connections with DallashHR members, the best HR professionals in Texas.

DallasHR, is the 3rd largest SHRM Affiliate Chapter in the nation! With an audience of more than 2,000 engaged chapter members and an overall reach of more than 8,000 HR professionals in Dallas and Collin Counties, your sales pipeline is guaranteed to grow.

The HR Marketplace is crowded and partnering with DallasHR makes it easy and affordable to connect your company’s products and/or services with decision makers from companies with less than 100 to more than 5,000 employees. We invite you to explore our many offerings that will simplify your marketing efforts whether you choose print or digital advertising, virtual or in-person education, executive centric offerings and more all guaranteed to get you in front of the best HR professionals in Texas!

Please note, due to evolving health protocols, some imagery and messag- ing may not reflect current offerings or may limit these offerings.

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MEET OUR CHAPTER

OUR COMMUNITY DallasHR provides convenient access to innovative education, important business exchanges and popular networking oppor- tunities for HR professionals in Dallas and Collin Counties. Our reach increases your brand visibility. CHAPTER POPULATION

MULTI-GENERATIONAL & DIVERSE

560 926 876 203

Generation Z

Baby Boomers

Millennial

Generation X

Make lasting connections with our multi-generational communi- ty using our varied marketing opportunities to connect on their terms. Our marketing plans bolster your brand loyalty.

2,209

2020

2,287

2019

2,565 members provided data in 2019 survey

2,146

2018

COMPANY SIZE by number of employees

2,013

2017

1,958

2016

37% 23% 100-499 1,000- 4,999

13% 500- 999

19% 1-99

8%

5,000+

Brand awareness and exposure is vital to your marketing success. With 2,000+ active members and marketing exposure to more than 8,000 local HR professionals, our growing community is your target market.

DallasHR 2021 Sales and Advertising Guide 3

MEET OUR MEMBERS

DallasHR members represent more than 1,300 employers in Dallas and Collin Counties. Here are just a few…

DALLASHR MEMBERS ARE PASSIONATE ABOUT HR. Our tenured Human Resource professionals hold prominent positions and recommend or make final buying decisions for their companies.

EXPERIENCE LEVEL

SOCIAL MEDIA

Our community is responsive to Chapter social outreach.

17 %

42 % Seasoned

Entry-Level Less than 3 Years

LINKEDIN CONNECTIONS 10,000+

21 % Mid- Career

Other 20 %

4,600 TWITTER FOLLOWERS

FACEBOOK FANS 2,800

Supervisory 56 %

POSITION IN COMPANY

4 %

Specialist

11 %

23 %

Generalist

Leadership

Other 5 %

4 DallasHR 2021 Sales and Advertising Guide

MEET OUR SPONSORS

SPONSORS

The following pages contain numerous opportunities to connect with our 2,000+ members and more than 6,000 HR professionals who receive our newsletter and emails. Spending your marketing dollars with DallasHR makes perfect sense. From twelve-month strategic opportunities to stay in front of our members all year long to plenty of individual spon- sorships that you can own yourself or share with another company to strengthen your brand, you have plenty to choose from. We understand budgets are tight this year so check out the opportunities starting as low as $750 guaranteed to make a splash.

Imagine having access to your future customer base. These sponsors and advertisers have turned imagination into reality partnering with DallasHR. YOUR LOGO SHOULD BE HERE.

*List includes sponsors from 2019 and 2020

DallasHR 2021 Sales and Advertising Guide 5

Take a strategic approach with your marketing dollars. STRATEGIC SPONSORSHIPS

Whether you have a single goal like a new product roll out, or plans to launch a yearlong campaign, our customizable 12-month plans will have a big impact on your bottom line. Choose the level to best suit your plans.

2021 STRATEGIC PARTNERS:

$12,000

PARTNER

$5,000

SUPPORTER

Partner level sponsors receive maximum exposure and customization by selecting from six different touch points. This high visibility sponsorship pro- vides great brand exposure and offers an excellent way to engage with our members throughout the year.

Supporter level sponsors receive significant ex- posure and customization by selecting from six different touch points. Customize your coverage and start building brand recognition with our loyal members.

$3,500

CONTRIBUTOR

$7,000

INVESTOR

Investor level sponsors receive substantial exposure and customization by selecting from six different touch points. Maximize your brand with your cus- tom plan and start connecting with our members.

Contributor level sponsors receive considerable ex- posure and customization by selecting from six dif- ferent touch points. Excellent for a lead generating campaign or similar, your message is sure to attract the attention of our members.

6 DallasHR 2021 Sales and Advertising Guide

Customizable 12-Month Marketing Plans

CONTRIBUTOR PICK TWO (2) $3,500 INVESTMENT

INVESTOR PICK FOUR (4) $7,000 INVESTMENT

SUPPORTER PICK THREE (3) $5,000 INVESTMENT

PARTNER PICK SIX (6) $12,000 INVESTMENT

Logos and web link on footer of monthly e-newsletter, The Bulletin , which is delivered to more than 8,600 HR professionals

a a a a a a a a a a a a a a a a a a a a

Logo and web link on dallashr.org home page under “Strategic Sponsor” section

Logo on walk-in slides at all Education Events as “Strategic Sponsor”

Logo recognition on DallasHR training room wall

Welcome message on all DallasHR social media channels when contract begins

Pick Your Touch Points

Pick 6

Pick 4

Pick 3

Pick 2

Two-year run of one Blog

Digital advertisement in 6 editions of The Bulletin

One-time HTML email blast to members

One Round Table Sponsorship for 12 months

One-time use of member mailing list labels

One Education Event: one to three hour event

6-month dallashr.org run-of-site digital advertisement

One virtual Networking Event or one marketing table at any two Education Events

DallasHR 2021 Sales and Advertising Guide 7

DIGITAL ADVERTISING

To stay competitive, it is essential to take your marketing strategy online. Dallashr.org is the “go-to” site for our members and local HR professionals to find resources and access tools to advance their careers. In 2020, more than 53,000 visitors viewed more than 331,000 pages and stayed on those pages for an average of 2.5 minutes. Nearly 51,000 were new users of the site.*

Website Sponsor $5,000 Recognized as a Supporting Level Strategic Partner**, this exclusive 12-month opportunity includes your large digital advertisement prominently displayed on the dallashr.org landing page . With unlimited opportunities to refresh your ad throughout the year, dallashr.org becomes another sales arm to bolster your pipeline. Your sponsorship includes your ad with link to your website or custom land- ing page, in-bound tracking reports, logo and link on dallashr.org footer, on The Bulletin footer, and listing on DallasHR partner listing page. Marketing continues with a social media welcome, event and networking sponsor recognition slides and DallasHR training room wall frame.

*Source Google Analytics

Currently SOLD to Frontline Source Group (Available 6/30/2021)

**Exclusive 12-month sponsorship Recognized as Supporting Level Strategic Partner * See page 8 for other Strategic Partnership opportunities.

8 DallasHR 2021 Sales and Advertising Guide

Guest Blogger $2,000 MEMBERS Blogging provides a new way to connect with your existing and potential customers in a different,

Website Advertising

Today, businesses worldwide spend more than 2 billion on digital advertising each year. That number continues to increase due to the impressive return on investment (ROI) generated by digital ads.

All blogs must be submitted and approved prior to payment being received. No more than one paid blog is allowed per month. Availability based on approval of final content and full payment received. Blog will feature “Sponsored Blog” digital badge. Use our curated copy or write your own content for the DallasHR Chapter Blog . Your blog runs for 12 months with additional archiving by topic for up to two years (provided the content remains relevant). Receive logo recognition when your blog is promoted in The Bulletin and via social media if applicable. Writers name and credentials with link to website included. more conversational way. With two articles posted monthly, our blog provides exceptional search engine optimization with fresh relevant content to index.

3 MONTHS: $690 MEMBERS $765 NON-MEMBERS

6 MONTHS: $1,296 MEMBERS $1,440 NON-MEMBERS

12 MONTHS: $2,430 MEMBERS $2,700 NON-MEMBERS

Digital ad placement is run of site and pages may change month over month. Rates are for consecutive months only. Limited ads available each month.

DallasHR 2021 Sales and Advertising Guide 9

DIGITAL ADVERTISING Email Marketing

Drive sales and reach your target audience. Email advertising creates powerful opportunities to tell brand stories to a targeted audience in a personal way. Emails sent on your behalf by DallasHR have an excellent 23% open rate with clicks as high as 17% on average.

Newsletter Advertisement The Bulletin , the chapter’s bi-monthly newsletter keeps our HR profession- als apprised of upcoming events and networking dates, shares stories to motivate and provide important in-

Dedicated Email

$1,300 MEMBERS $1,500 NON-MEMBERS Choose the entire database or a target market for your cus- tom advertisement. Dedicated emails are designed by you in html format and distributed by DallasHR on your behalf. Share the latest product update or include a questionnaire to get more intelligence from our members, the choice is yours.

formation related to the HR profession. More than 6,800 professionals on average receive the newsletter with average open rates of 18% and higher for every edition.

3 MONTHS: $1,080 MEMBERS $1,200 NON-MEMBERS 6 MONTHS: $1,890 MEMBERS $2,100 NON-MEMBERS

12 MONTHS: $3,240 MEMBERS $3,600 NON-MEMBERS

10 DallasHR 2021 Sales and Advertising Guide

PRINT MARKETING

$750 MEMBERS ONLY Training Room Advertisement

Mailing List Rental

$1,200 MEMBERS $1,300 NON-MEMBERS

The DallasHR training room located in our offices near the Galleria, hosts more than 100 education and networking events, and committee meetings annually attracting up to 60 people at each event. In addition, the training room is rented to DallasHR member companies to host their larger meetings and education events. Your logo is front and center to greet all visitors. This is a 12-month sponsorship with limited availability and is only available to DallasHR members.

Traditional mail is back in vogue. Send your memorable mailer directly to DallasHR members. Name, title, company name and mailing address are provided to your preferred mailing house or receive pre-printed mailing labels for one- time use.

DallasHR 2021 Sales and Advertising Guide 11

IN-PERSON EDUCATION EVENTS

NOTE: DallasHR is not hosting in-person meetings through the second Quarter of 2021. See Virtual Education Event Sponsorships on page 17.

Connect your brand with topics that resonate most.

DallasHR provides accessible education, both online and in person for our 2,000+ members located throughout the metroplex. In person education event audiences range from 80 to more than 125 HR professionals and are conveniently offered in both Dallas and Collin Counties with additional locations coming soon. And our virtual events reach a wider national audience.

IN PERSON EDUCATION EVENT SCHEDULE

8:30 - 9:00 AM

Registration & Networking

9:00 - 10:00 AM

AM Session 1

AM Sponsor

Education sessions are available for sponsorship by time of day: Morning Sessions, Lunch with Keynote, and Afternoon Sessions.

10:00 - 10:15 AM

Networking Break

10:15 - 11:15 AM

AM Session 2

11:15 - 11:45 AM

Networking Break/Registration for Luncheon

Exclusive Sponsor

Keynote Sponsor

11:45 AM - 1:00 PM

Luncheon Keynote: PM Session 3

1:00 - 1:15 PM

Networking Break

1:15 - 2:15 PM

PM Session

PM Sponsor

2:15 - 2:30 PM

Networking Break

2:30 - 3:30 PM

PM Session 2

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Morning or Afternoon Education Sessions

$1,500 Morning and afternoon blocks include two, one hour long, education sessions and time to mingle with attendees during registration and one networking break in your time slot. Sponsors receives three (3) minutes of podium time during the first session in their time block to share details about their company and why they are important to HR professionals. You’ll also receive two (2) complimentary event registrations. Your logo is included on sponsored Education Event web page, on all pre-event promotional emails, registered attendee reminder emails, and the post event survey sent to all attendees. You can also use the opportunity to distribute collateral on chairs (literature provided by sponsor and approved by DallasHR).

Purchase an exclusive sponsorship for an In-Person Education Event

$3,500

EXCLUSIVE OPPORTUNITY Lunch and Keynote Session

$2,500 The luncheon with Keynote is an exclusive sponsorship and includes pre luncheon networking break, plated meal, and Keynote speaker. Sponsors receives three (3) minutes of podium time during the luncheon and two (2) compli- mentary Education Event registrations Your logo is included on sponsored Education Event web page, on all pre-event promotional emails, registered attendee and reminder emails, and the post event survey sent to all attend- ees. You can also use the opportunity to distribute collateral on chairs (literature provided by sponsor and approved by DallasHR).

DallasHR 2021 Sales and Advertising Guide 13

VIRTUAL EDUCATION EVENTS

Exclusive Virtual Education Event

Shared Virtual Education Event

$2,000 Sponsor receives a 60 second prerecorded video/commercial, four (4) complimentary virtual event registrations, one (1) dedicated table for 6 – 8 guests under the company name, one (1) “sponsor lounge” with logo and link to company ad or video and your logo and link appear in the platform lobby. Your logo is included on sponsored Virtual Education Event webpage, on all pre-event promotional emails, registered attendee reminder emails, and the post event survey.

$600 Limited to four (4) sponsors

Each sponsor receives a 30 second prere- corded video/commercial, two (2) com- plimentary virtual event registrations, one (1) dedicated table for 6 – 8 guests under company names and your logos and link appear in the platform lobby. Your logos are included on sponsored Education Event web page, on all pre- event promotional emails, registered attendee reminder emails, and the post event survey.

DallasHR will host Virtual Education Events as necessary through 2021. The chapter uses an intuitive virtual engage- ment platform allowing sponsors to spread out and meet event attendees at virtual tables and lounges. Virtual educa- tion sponsors can choose to sponsor the entire Education Event or split with up to four other companies.

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EDUCATION EVENT ADD-ONS

Speaker Appreciation Gifts Our speakers are HR subject matter experts providing cutting edge educational content to event attendees. Your Company logo and link appear on the speaking opportu- nities web page, you logo appears as speaker appreciation gift sponsor on all education events held in 2021, company verbal recognition when gift is presented to speaker, opportunity to add a business card or piece of collateral to go in the speaker gift bag and first right of renewal when confirmed by Decem- ber 1 of contracted year. Speaker gifts are valued at no less than $30 each, will be chosen by DallasHR and approved by sponsor. Item includes your logo and the DallasHR logo.

Marketing Table $300 MEMBERS | $500 NON MEMBERS Promote a new product or bring awareness to an existing service to Education Event attendees. Purchase a marketing table and connect with attendees when they arrive and during networking breaks. Tables are in high traffic registration/networking area(s) throughout the duration of the event. Marketing tables are available for both in person events.

DallasHR 2021 Sales and Advertising Guide 15

SPECIALIZED EDUCATION

Job-Link

Legal Exchange Event

$900 Job-Link is a free resource for HR professionals at any level in their career and discipline, who are seeking full time HR employment or who are current- ly or will be in transition.

$2,400 The Legal Exchange is a full day interactive educational event delivering the most up to date legal advisories so important to HR practitioners. Presented by subject matter experts and some of Dallas’s leading employment law attorneys the Legal Exchange keeps HR professionals on top of their game. This exclusive sponsorship includes your logo on the Legal Ex- change Event web page, on all pre-event emails, registered at- tendee reminder emails and post event surveys sent to all partici- pants. Sponsors receive two (2) seats for each meeting, coffee and pas- tries are supplied on your behalf. Your company logo and link are included on your sponsored Job-Link Meeting page and in HRCon- nect, our member engagement portal. You are recognized on social media as the event sponsor, your logo and link appear in at least one (1) issue of The Bulletin , on all pre-event promotional emails, registered attendee reminder emails.

Job-Link meetings feature a variety of topics to help with a job search and provides networking opportunities, leads and support. More than 25 job seekers traditionally attend the events.

Sponsors receive two (2) seats for each meeting,

coffee and pastries are supplied on your behalf. Your company logo and link are included on your sponsored Job-Link Meeting page and in HRConnect, our member engagement portal. You are recognized on social media as the event sponsor, your logo and link appear in at least one (1) issue of The Bulletin , on all pre-event promotional emails, registered attendee reminder emails.

A company is allowed one three-month consecutive sponsorship per calendar year.

A company is allowed one three-month consecutive sponsorship per calendar year.

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Round Table Meetings $2,100

HR professionals who work in specialized HR disciplines are interested in sharing ideas and learning with others who understand their areas of focus. Round Table Meetings bring these groups together six (6) times a year on a pre-set day. HR professionals can participate in any of the six (6) Round Table Meet- ing groups offered to members. With open discussion and occasional guest speakers, Round Table Meeting participants feel at home when connecting with like-minded peers. There are a total of six (6) areas of focus and your sponsorship is exclu- sive for one year per Round Table Meeting “type”. Meeting types and average attendance numbers include: 1.) Benefits and Compensation, average attendance 34 SOLD 2.) Employee Engagement, average attendance 24 3.) Global HR, average attendance 21 4.) HR Department of one SOLD 5.) Organizational Development SOLD 6.) Talent Acquisition, average attendance 25

Sponsor receives two (2) seats to each Round Table Meeting, sponsor may have two (2) minutes to make remarks at the beginning of the meeting, and your logo appears on signage in the meeting room. Plus, lunch is ordered on your behalf for all participants. Your company logo and link are included on your sponsored Round Table Meeting Page and in HRConnect our member en- gagement portal and you are recognized on social media as the event sponsor, your logo and link appear in at least one (1) issue of The Bulletin , on all pre-event promotional emails and registered attendee reminder emails. Note: Round Table Meetings will be presented virtually through Quarter 2, 2021. A hybrid option will be available after COVID restrictions have been lifted.

DallasHR 2021 Sales and Advertising Guide 17

IN-PERSON NETWORKING EVENTS

Held at popular restaurants and venues throughout Dallas and Collin Counties, networking events are a fun and casual way to strengthen business connections with area HR professionals.

In-Person Networking Events (Exclusive Sponsorship) $2,000 or in-kind trade*

Popular in person networking events are a great way for you to meet HR professionals in a relaxed setting or to showcase your venue, and food and beverage with our attendees who will benefit from seeing you in action to host their own events throughout the year. Attendance for in-person events range from 75 to 100 guests depending on the attraction of the venue. Sponsors receives a marketing table near registration, logo on welcome sign, opportunity to pass out literature and/or provide a guest tour of the venue. Build excitement by offering something logo’d to give away during the event or hold a prize drawing. Your logo and link are included on sponsored Networking Event web page, pre-event on social media, your logo and link appear in up to two (2) issues of The Bulletin , and all pre-event promotional emails, registered attendee reminder emails, and post event email follow up or in a post event social media post.

Note: Networking Events will be held virtually through Quarter 2.

18 DallasHR 2021 Sales and Advertising Guide

VIRTUAL NETWORKING EVENTS

Virtual Networking Events Exclusive Sponsorship $1,200

Virtual HR Coffee Talk Exclusive Sponsorship includes three (3) consecutive Coffee Talk events. $900

Held for the first time in 2020, our highly successful virtual gath- erings brought our members and other HR professionals together during a very trying year. Attendance ranges from 65 to 85 guests and events include engaging topic rooms and opportunities to really connect with participants. One (1) company representative can participate in each themed discussion room, your logo and marketing message appear in the lobby, and you will receive verbal recognition from the DallasHR staff member hosting your event. Your company logo and link is included on sponsored Virtual Net- working Event web page, social media recognition as the event sponsor, logo and link appear in one (1) issue of The Bulletin , on all pre-event promotional emails, registered attendee reminder emails, and post event email follow up or post event social media post.

HR Coffee talk was launched in 2020 as a way for HR professionals to have a meaningful conversation or get feedback from other HR practi- tioners about issues impacting them today. This popular event is a new sponsorship for 2021 and we expect a minimum of 25 attendees for each event. Sponsor may select the topic for discussion for one (1) of the three (3) events, one (1) company representative can participate in each themed discussion room, logo and marketing message appears in the lobby and receive verbal recognition from the DallasHR staff member hosting your event. Your company logo and link are included on sponsored Virtual HR Coffee Talk web page, social media recognition as the event sponsor, logo and link appear in one (1) issue of The Bulletin , on all pre-event promotional emails, registered attendee reminder emails, and post event email follow up or post event social media post.

DallasHR 2021 Sales and Advertising Guide 19

CONNECTING WITH EXECUTIVES

Here are a few Executive Series Event company participants:

DallasHR provides several opportunities to connect with area HR Executives. Education and net- working opportunities are designed to bring leaders driving progress in the field of HR together to discuss specific challenges at an exclusive invitation only education or networking event. If you are interested in getting in front of the C-Suite, this is an excellent sponsorship opportunity.

Executive Networking Series

Executive Breakfast Series $4,000

$2,500 The Executive Networking Series encourages HR Executives to meet casually for networking and collaboration with other VPs and above. This invitation-only gathering allows attendees to relax and collaborate outside of work hours. Sponsors receive two (2) complimentary registrations to each event, logo on onsite signage, verbal recognition by event host or facilitator, and first right of renewal when confirmed by December 1 of sponsored year. Your logo is included on the Executive Networking Series promo- tional web page, on all pre-event promotional emails, registered executive reminder emails, and any post event communication sent to all attendees.

The Executive Breakfast Series connects HR execu- tives from national and international organizations with VP titles and above to meet once a quarter to share challenges and best practices with their peers. This invitation only event draws an average of 25+ executives. Sponsors receive two (2) complimentary registrations to each event, logo on onsite signage, verbal recogni- tion by event host or facilitator, and first right of renew- al when confirmed by December 1 of sponsored year. Your logo is included on the Executive Breakfast Series promotional web page, on all pre-event promotional emails, registered executive reminder emails, and any post event communication sent to all attendees.

Executive networking events occur on April 15 and August 26, 2021.

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CONFERENCE

The HRSouthwest Conference, powered by DallasHR, is one of the largest educational and networking events for HR professionals in the nation! Held every October in Fort Worth, Texas, the conference hosts HR professionals who learn from subject matter experts and connect with HR product and service providers in the Marketplace. This 2.5 day event provides opportunities to connect with HR professionals from across the state of Texas and nationally and is an excellent way to bolster your brand recognition. The Hybrid HRSouthwest Conference will be held October 11 – 13, 2021. More details available in the spring. Visit hrsouthwest.com .

17 %

Senior Level Entry Level 42 %

21 %

65%

Mid Career Level

of 2020 Conference participants review, recommend or make final buying decisions for their companies.

EXPERIENCE LEVEL OF CONFERENCE PARTICIPANTS

Stats represent 423 registrants who provided details related to shared statistics.

DallasHR 2021 Sales and Advertising Guide 21

EDUCATION & NETWORKING EVENT DATES

2021 is full of unknowns but our event dates are solidified. Be sure to choose a date before they are sold out. If we are unable to host an in-person event after Quarter 2 you will be notified immediately.

January 12 & 13, February 17, May 19, July 15, August 18, September 19, November 18

Virtual In-Person

ORGANIZATIONAL DEVELOPMENT

February 23, April 27, June 29, August 24, October 26, December 8

Virtual In-Person

EDUCATION EVENTS Pages 13-14

January 26, March 23, May 25 July 27, September 28, November 23

Virtual In-Person

TALENT ACQUISITION **NEW

LEGAL EXCHANGE Page 16

April 13

Virtual

February 11, March 18, April 8, May 13, June 10, July 15, September 9, October 21, November 18 February 24, March 24, April 28, May 18 June 16, August 24, September 14, November 23

Virtual

NETWORKING EVENTS Pages 18-19

March 11. April 1, May 6, June 3, July 1 August 12, September 2, November 4, December 9

Virtual In-Person

JOB-LINK MEETINGS Page 16

In-Person

Virtual

ROUND TABLE MEETINGS Page 17

HR COFFEE TALK Page 19

In-Person

BENEFITS & COMPENSATION

January 6, May 11 July 7, September 7 & November 16

Virtual In-Person

EXECUTIVE BREAKFAST SERIES Page 20

February 23, June 15 November 16

Virtual In-Person

EMPLOYEE ENGAGEMENT

February 3, April 7, June 2 August 4, October 27, December 1

Virtual In-Person

VIRTUAL EXECUTIVE NETWORKING Page 20

January 20, March 17, May 26, July 6, September 22, November 17

Virtual In-Person

April 15 August 26

Virtual In-Person

GLOBAL HR

HR DEPARTMENT OF ONE

February 2, April 6, June 1 August 3, September 21, December 7

Virtual In-Person

DallasHR Management Association, Inc., is recognized by SHRM to offer professional development credits by HRCI as a provider of recertification credit hours.

22 DallasHR 2021 Sales and Advertising Guide

SPECIFICATIONS

All logos should be sent in the following formats: High resolution JPG and PNG full color and transparent. Send all materials to Tim Gunn, Director of Membership at tim@dallashr.org

MEDIUM

SPECIFICATIONS

FORMAT

Provide a Subject Line Basic HTML document structure Maximum width is 650 pixels Link tracking is automatic except mailto: links Image URLs require a full path, including “http://” and domain name Final email must be approved by DallasHR.

72 dpi/GIF, JPG, third party tags. File size: 50k max .zip files not accepted

Email Marketing

Website Advertisement Website Sponsor Only

300 w x 300 h (pixels) Animation is not allowed

72 dpi/GIF, JPG, third party tags

Website Advertisement Run of Site

210 w x 195 h (pixels). Animation is not allowed

72 dpi/GIF, JPG, third party tags

150 w x 250 h (pixels) Animation is allowed

Newsletter Advertisement

72 dpi/GIF, JPG, third party tags

Company logo 30 - 60 second video using YouTube of Vimeo OR Digital advertisement

JPG, PNG & with transparent background YouTube or Vimeo video url 435 x 300 px

Virtual Education Event Remo Platform

Lateral view on high gloss paper. Logo in JPG, PNG & transparent background

8” x 10 3/4” Full color logo preferred

Training Room Wall Ad

DallasHR will own your content and it must not be posted or used on other blogs. Sales content is not allowed nor are link outs to suspicious websites.

No less than 1,000 words or more than 2,000. Ask for Blog posting documentation.

Blogs Guest Authors

DallasHR 2021 Sales and Advertising Guide 23

DallasHR is the local choice for HR professionals in Dallas and Collin Counties. The Chapter provides innovative education, important business exchanges and networking opportunities designed to advance the value of HR. DallasHR is the 3rd largest SHRM Affiliate Chapter in the nation and proudly powers The HRSouthwest Conference; one of the largest human resources events in the country.

CONTACT US

Timothy A. Gunn Director of Membership DallasHR 5001 LBJ Freeway, Suite 800 Dallas, TX 75244

Brad Shanklin Executive Director DallasHR • HRSouthwest Conference 5001 LBJ Freeway, Suite 800 Dallas, TX 75244

469.283.6963 tim@dallashr.org

469.283.6963 brad@dallashr.org

DallasHR has the right to deny or cancel a contract which would have a negative impact on the annual goals or services provided by chapter. All organizations should fully disclose their business intent concerning the opportunities within this guide.

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