TEXARKANA MAGAZINE
Matt Cornelius
I n recent years, the rise of YouTube has revolutionized the way people consume and create content online. With over two billion logged in monthly users and countless hours of video uploaded every minute, YouTube has become a global platform where individuals and businesses alike can share their ideas, stories, and expertise with the world. What was once a simple video sharing website has now evolved into a thriving ecosystem of diverse content creators, giving birth to an entirely new industry. YouTube businesses are
famous happened organically when they began sharing their passions with the world. Matt Cornelius, who you may know as the man behind the lens of Texarkana Magazine , started the Cornelius Creations YouTube channel in 2016 as a platform to showcase his custom carved tomahawks. The tomahawks found relative popularity among knife enthusiasts and people seeking one-of-a-kind gifts for loved ones. However, the channel really took off toward its viral status when Cornelius began uploading tutorial videos on how to carve wood
enterprises that leverage the power of the platform to generate income, build brands, and connect with audiences on a massive scale. In this fast moving digital age, “going viral,” a phrase we often hear thrown around, can happen quicker than the time it takes to refresh your browser. For three of Texarkana’s very own, becoming YouTube
with a Dremel-style rotary tool. The level of craftsmanship and professionalism of Cornelius Creations is unrivaled. To Cornelius’ knowledge, he was one of the first content creators of his kind on YouTube. “There were a few power carvers on YouTube, but none really taught how to carve with a Dremel style tool.
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BUSINESS & POLITICS
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