OUR STORY
BEHIND THE SCENES DRIVING FORCE
ABOUT MINNIN
Meet Minnin du Preez, the Marketing Manager for Longbeach Mall, who played a pivotal role in spearheading The Longbeach Mall Cookbook project. With extensive experience in marketing for luxury brands and international shopping centers, Minnin brought a unique perspective to this endeavor. From conceptualisation to execution, she was deeply involved in every step, ensuring that the book genuinely reflected the rich culinary traditions of the Deep South and resonated with the diverse community of Longbeach Mall. By working closely with panellists, participating cooks and the media, she brought the recipe book to life, capturing the essence of the Deep South. Being a local girl herself, Minnin’s passion for this unique part of South Africa is evident on every page and her heartfelt wish is that everyone in the community will feel represented and enjoy this touch of nostalgia – and of course, try out the recipes for themselves.
ABOUT THE LONGBEACH MALL TEAM
The Longbeach Mall Management Team, consisting of Stefan Roodt, Francois Badenhorst, Debrah Jacobs, and Theo Pharaoh, played an important role in the success of The Longbeach Mall Cookbook project. Their unwavering support was evident at every stage, from the initial campaign set-up to engaging with customers eager to share their favourite recipes. They not only facilitated the collection of these cherished culinary contributions but also celebrated the enthusiasm of the community as they received and curated the recipes. The Longbeach Mall Cookbook would not have come to fruition without the dedication and commitment of this remarkable team, which exemplifies the spirit of collaboration and support for community-driven initiatives. Their efforts ensure that projects like these flourish, bringing people together through the love of food and shared experiences.
4
Made with FlippingBook - professional solution for displaying marketing and sales documents online