O P I N I O N
If you make these 50 calls, you will not only get new projects, you will also learn a great deal and renew old friendships.
Y ou want to revitalize your business? Want to regain your own enthusiasm and interest in your business?
I have an idea for you. If you will do it you will not only get new projects, you will learn a great deal and renew old friendships. Won’t that be fun? Here’s all you have to do: Pick up the phone and call 50 of your old clients. Catch up with them. Find out how they and their families are doing. Ask them about their business. Ask them about the challenges they are facing and what they are doing about them. Ask them if there’s anything you can do to help them right now. Ask them who else in their organization (or outside of it) you should be speaking with.
These 50 calls will give you something to talk about with the other clients you speak with. These 50 calls will help you learn new things that you may be able to apply to your own business or other clients. “Making these 50 calls to past/former clients is a variation on the ‘50 cups of coffee’ tactic that I am hearing many people do these days.” These 50 calls will help tune up your marketing database. These 50 calls will get you new business, both now and in the future. Making these 50 calls to past/former clients is a
These 50 calls will get you out of your hole.
These 50 calls will get you used to making business development calls. These 50 calls will get you tuned into the markets you serve.
See MARK ZWEIG, page 4
THE ZWEIG LETTER JULY 13, 2020, ISSUE 1352
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