2021 LIVE ONLINE AUCTION HIGHLIGHTS
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THE HOLLIS MORGAN 2021 AUCTION REVIEW
For all of us it's been another year of change and discovery hollis morgan | the results speak for themselves Reasons to be thankful… On recently switching on the radio I was struck by hearing a school teacher say that he had asked his pupils to write a list of all the things they were grateful for in 2021. He was overwhelmed with their replies. As an auctioneer it suddenly made me realise that I also had a lot for which to be hugely thankful. As soon as lockdown occurred I should have been downcast as, in theory, this could have been the end of a career that I understood and enjoyed. What a potential disaster and an ignominious end for a well-known and respected auctioneer. ‘Au contraire‘: an instant switch to “live online auctions” marked a renaissance in the way I conducted auctions which was certainly more 21st century you might say. Now understood and loved by the public, this way of buying and selling has certainly proved, not only for me, but also for the bidding public a less stressful, professional and more relaxed way of operating. With potential buyers able to bid “live online”, on the telephone or by leaving a Proxy Bid there is very strong evidence that, being able to bid from the comfort and privacy of wherever they happen to be, encourages record sale prices. Last years figures prove my point. As for me, operating from the safety of the familiar surroundings of our Auction HQ in Clifton, the adrenalin still flows as the clock moves to 6.00pm, and, as the auction team get into position and as the bids appear on the screen the excitement permeates the whole assembled company. Covid forcefully sent us into an enclosed world, technology propelled us into an exciting more productive 21st way of operating. Yes, I certainly have a great deal for which to be thankful as Hollis Morgan welcomes 2022.
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