Thailand HR Strategy Playbook 2024

There is no business as usual any longer

In the evolving business landscape, we observe a significant shift from traditional models to platform-based structures. In conventional setups, transactions typically involve producers, buyers, and occasionally, suppliers facilitating resource provision to producers in exchange for financial compensation and at times, distributors/retailers acting as intermediaries, facilitating exchanges between producers and buyers.

Suppliers

Producer

Buyer

Distributor / Retailer

Product

Money

Platforms serve as virtual marketplaces where producers showcase offerings and consumers articulate demands. This model enables a direct link between those seeking and offering services or products. Consumer behavior undergoes a notable transformation, marked by increased demand for personalized, pay-per-use solutions rather than comprehensive packages.

Seeker

Asset/Product Owner

Product [ as needed ]

Suppliers

Recommendation Like/ Engagement

Offer

Fee

Offer

Request

Fee

Platform

Fee

Platform operators levy fees on both producers and consumers, disrupting the role of intermediaries. Suppliers may transition into competitors, leveraging platforms to directly engage with consumers or collaborate with other suppliers. This paradigm shift underscores the evolving dynamics of modern commerce, emphasizing direct engagement and tailored solutions. Moreover, producers not only receive monetary compensation for products sold via platforms but also expect buyers to provide recommendations, likes, or engagement with their products in return. Additionally, buyers, now less attached to brands, have the flexibility to choose alternative products from various startups, amplifying competition and fostering a more dynamic marketplace.

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