There is no business as usual any longer
In the evolving business landscape, we observe a significant shift from traditional models to platform-based structures. In conventional setups, transactions typically involve producers, buyers, and occasionally, suppliers facilitating resource provision to producers in exchange for financial compensation and at times, distributors/retailers acting as intermediaries, facilitating exchanges between producers and buyers.
Suppliers
Producer
Buyer
Distributor / Retailer
Product
Money
Platforms serve as virtual marketplaces where producers showcase offerings and consumers articulate demands. This model enables a direct link between those seeking and offering services or products. Consumer behavior undergoes a notable transformation, marked by increased demand for personalized, pay-per-use solutions rather than comprehensive packages.
Seeker
Asset/Product Owner
Product [ as needed ]
Suppliers
Recommendation Like/ Engagement
Offer
Fee
Offer
Request
Fee
Platform
Fee
Platform operators levy fees on both producers and consumers, disrupting the role of intermediaries. Suppliers may transition into competitors, leveraging platforms to directly engage with consumers or collaborate with other suppliers. This paradigm shift underscores the evolving dynamics of modern commerce, emphasizing direct engagement and tailored solutions. Moreover, producers not only receive monetary compensation for products sold via platforms but also expect buyers to provide recommendations, likes, or engagement with their products in return. Additionally, buyers, now less attached to brands, have the flexibility to choose alternative products from various startups, amplifying competition and fostering a more dynamic marketplace.
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