Thailand HR Strategy Playbook 2024

From Understanding to Action: Crafting the Right HR Strategies

Goal

Time Horizon & approach

Ambition level

HR Strategic focus/Actions

2-5 years Manageable set of strategic experiments, trial and errors

Strategic Focus : Attract and retain innovative talent, foster a culture of creativity. Action : Invest in talent acquisition for diverse skills, encourage cross- functional collaboration, and create an environment that values experimentation and risk-taking..

Might seem small at the beginning but leaf frog in long run Need sufficient short-term traction to justify direction Example : 1% revenue from new business (1 st year) 10% revenue from new business (3 rd year) 20X annual increase of user engagement

Scaling up what work

Innovation

Exiting early what doesn’t work

Making profit from a new revenue stream

and new way of making money

1-2 years

Substantial, Double digit difference in KPI

Strategic Focus : Optimize workforce efficiency and operational processes.

Fundamental analysis

Action : Assess and streamline existing processes, identify areas for cost reduction, and ensure workforce adaptability.

Strategic solution

Example : 10% more cross-selling 15% cost reduction of SG&A

Renewal

Chopped into manageable pieces for execution

Increasing profitability resulting from intervention in current operation

Quarterly, Half-year, <1 Year,

Small, single digit difference in KPI

. Strategic Focus: Enhance employee skills and encourage a culture of continuous learning. Action : Implement training programs, foster a mindset of ongoing improvement, and leverage feedback mechanisms.

Example : 5% lower failure rate 6% increasing customer satisfaction

Brief analysis

Improvement

Practical solution

Doing thing better everyday

Executed immediately

Adapted from Gartner, 2023

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