However, despite the availability of certain information, it is beneficial for HR to conduct an environmental scan for deeper insights and understanding of prevailing circumstances. This can be achieved through a PESTEL scan. In addition to comprehending business challenges, the scan offers valuable insights into external factors influencing human resource management within the company.
PESTEL Scan of Thailand 2024-2025
Political [in] stability, can affect investment & business Ideological polarization is much intense and apparent. Geopolitical will pose impact on global business competition and Supplychain disruption
Striving to advance from Middle-income nation continue, Thailand 4.0 continues thru robotics, aviation, logistics, biofuels & biochemical, digital/medical hub. . Economic downturn will continue its affect. Return of tourist will be gradually back to pre-covid. Household debt is at 89% of GDP Slow progress of labour transition into higher value-added industries, Growing of aging population while working population is shrinking Income disparity and Inequality is being widened D&I will be materialized Financial regulation reformed to protect consumer Tax and duties incentive to attract investor particularly hi-tech and environmental sector. Provisioning of policies to aid SME and individual from pandemic’s impact Digital currency and digital asset will gain traction people highly active on social media platforms with digital adoption is accelerated Enhance digital infrastructure through PPP Convergence of 5G, IoT, Cloud and AI are the foundations for Digital Economy, (30% GDP by 2030.)
Natural disasters linked to climate change will impact economy Environment, Social, Governance (ESG) become a new standard and public awareness Consumers' growing concerns about sustainability and health
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