Thailand HR Strategy Playbook 2024

Transforming the Employee Journey: Truly emphasizing them

Job application journey

Analog era Committed candidate

1

3

4

2

Speak with recruiter

Research company

Apply for the job

Shortlist Job

1

2

3

4

Digital era Casual candidate

Several factors, including evolving employee expectations, technological advancements, societal and demographic shifts, are reshaping the employee journey. Organizations must diligently grasp the new employee experience, their activities, concerns, interactions, and more. Redesigning processes and enhancing touchpoints are critical to delivering the desired employee experience.

Benefit scheme utilization journey

3

2

1

Analog era Passive User

Check scheme provided

Configure own scheme

Voice [dis]satisfaction

Utilize scheme needed

2

4

3

1

Digital era Demanding User

81

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