Thailand HR Strategy Playbook 2024

Reimagining EX: Consumer-Grade Expectations

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Employees today increasingly demand consumer-grade experiences akin to those provided by companies like Netflix,

Airbnb, Apple, Uber, and Disney. They anticipate streamlined processes, fewer steps, and immediate access to

resources, regardless of location or time. Moreover, they expect their personal data, collected by companies, to be

utilized for personalized services. Automation is also expected to enhance convenience and minimize friction

throughout their journey. These evolving expectations are reshaping workplace standards, compelling organizations to

elevate their interactions and services. As a result, businesses must adapt, leveraging technology and innovative

strategies to meet these heightened demands and deliver exceptional employee experiences.

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