Mi ne gradimo samo projekte. Mi gradimo tačke orijentacije za buduće generacije / We don’t just build projects. We build orientation points for future ŽIVORAD VASIĆ What are the main services offered by Kadena Properties? Koji su glavni servisi koje nudi kompanija Kadena Properties? Generalni Direktor Kadena Group / Chief Executive Officer of Kadena Group
- Ako bih morao sve naše servise da svedem na jednu rečenicu, rekao bih: upravljanje kompleksnošću tako da kupac sve vidi kao jednostavno. Kadena Properties ima tri ključne uloge koje se međusobno prepliću kao fino uvezana mreža. Razvoj projekata. Od zemljišta do poslednje pločice — vodimo celokupan razvoj, planiranje, logistiku, koordinaciju sa izvođačima i nadzor. Naši projekti, poput Victory Gardens,
“If I had to summarize all our services in one sentence, I would say: managing complexity so the client experiences everything as simple. Kadena Properties operates through three key roles that intertwine like a finely woven network. Project development. From land acquisition to the final tile — we oversee the entire development process, planning, logistics, coordination with contractors, and supervision. Our projects, such
Danube Riverside ili Viva Residences, nisu samo građevinski poduhvati, već jasno definisane strategije života i investiranja. Marketing i prodaja. Poznajemo lokalno tržište, pratimo trendove, analiziramo podatke i upravljamo celom go-to-market strategijom projekta. Naša uloga nije samo da prodamo stan, već da kreiramo vrednost i iskustvo. Konsjerž pristup investitorima. Mi pratimo investitore tokom celog njihovog putovanja: od prve prezentacije, preko pravne dokumentacije, do useljenja i postprodajnih servisa. Šta nam nudi Kadena Sotheby’s, posrednik u prometu luksuznih nekretnina?
as Victory Gardens, Danube Riverside, or Viva Residences, are not just construction undertakings, but clearly defined living and investment strategies. Marketing and sales. We understand the local market, follow trends, analyze data, and manage the entire go-to-market strategy for each project. Our role is not just to sell an apartment, but to create value and a holistic experience. A concierge-style approach to investors. We accompany investors throughout their entire journey: from the initial presentation, through legal documentation, all the way to move-in and post-sales services.“ What does Kadena Sotheby’s, your luxury real estate brokerage, offer? “When we speak about Sotheby’s, we speak about a brand with 280 years of heritage, a
- Kada govorimo o Sotheby’s-u, mislimo na brend koji nosi 280 godina nasleđa, globalnu reputaciju i vrlo specifičan način rada. Kadena Sotheby’s International Realty predstavlja ulaznicu u svet dobro kuriranih luksuznih nekretnina, ali u srži — to je servis koji donosi mir. Naš posao je da svaka transakcija ima istu eleganciju kao i sam brend — transparentnost, integritet i vrhunski servis. To je art direction čitavog procesa kupovine. Da li je tehnologija važna u real estate industriji? - Ne da je važna — ona je danas ključna. Locus’d CRM je naša kontrolna tabla — upravljanje leadovima, transakcijama, plaćanjima, rokovima, dokumentacijom. Sve živi u jednoj platformi, u realnom vremenu, potpuno transparentno, bez izgubljenih informacija i bez improvizacije. A onda je tu Propellyst, naš interaktivni 3D proptech alat koji omogućava kupcu da prođe kroz projekat, izabere sprat, pogled, orijentaciju, kvadraturu — bukvalno da se ‘prošeta’ kroz svoj budući dom. To više nije prodaja, to je iskustvena odluka, jer kupac vidi i razume sve: od svetla u stanu u 16h do ugla pod kojim gleda terasu.
global reputation, and a very distinctive way of operating. Kadena Sotheby’s International Realty is an entry point into a world of carefully curated luxury properties, but at its core — it is a service that brings peace of mind. Our goal is for every transaction to reflect the elegance of the brand — transparency, integrity, and world- class service. It is the art direction of the entire buying experience.” Is technology important in the real estate industry? “It’s not just important — today, it is essential. Locus’d CRM is our command center— managing leads, transactions, payments, deadlines, and documentation. Everything lives in one platform, in real time, fully transparent, with no lost information and no improvisation. Then there is Propellyst, our interactive 3D proptech tool that allows a buyer to explore the entire project, choose a floor, view, orientation, and size — essentially to “walk through” their future home. This is no longer sales, it is an experiential decision, because the buyer sees and understands everything: from how the sun enters the living room at 4 PM to the exact angle of the terrace view.“
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