Elevate December 2025 | Air Serbia

ER SRBIJA VESTI / AIR SERBIA NEWS

N a interkontinentalnim letovima Er Srbije putnici imaju priliku da na ekranima ispred svojih sedišta pogledaju profesionalne „video-pitch“ prezentacije najperspektivnijih startapa iz Srbije. POVEZIVANJE KOJE MENJA IGRU SkyPitch Startups predstavlja novu poslovnu pistu između Srbije i sveta kroz promociju domaćih startapa. Ideja je jednostavna, ali moćna: dok let traje, pažnja je aktivna, tempo usporen, a misli otvorene za inspiraciju. U takvom trenutku „video-pitch“ ima mnogo veću šansu da probudi znatiželju i otvori vrata saradnje. Za investitore to znači priliku da upoznaju startape iz regiona u potpuno novom kontekstu. Za same osnivače to podrazumeva vidljivost koja ne staje nakon jednog događaja, već traje mesecima, na svakom letu, pred hiljadama potencijalnih partnera. SRBIJA KAO REGIONALNI HUB INOVACIJA Podržan od strane Ministarstva nauke, inovacija i tehnološkog razvoja i Fonda za razvoj Republike Srbije, SkyPitch Startups je simbol ambicije srpske startap scene da izađe iz lokalnih okvira i postane deo globalne mape inovacija. Ovaj projekat pokazuje da ideje iz Srbije mogu leteti visoko – kada im se pruži pravi kontekst i platforma. Istovremeno, on pozicionira Srbiju kao centar novih tehnologija i preduzetničkih inicijativa u regionu. ISKUSTVO KOJE SE PAMTI SkyPitch Startups dokazuje da prava promena počinje kada se pogleda iznad horizonta svakodnevice. Neki čekaju savršen trenutak – drugi ga stvaraju u letu. Jer budućnost zaista pripada onima koji se usude da polete. SKYPITCH STARTUPS INOVACIJE KOJE LETE VISOKO / HIGH-FLYING INNOVATIONS U vremenu kada inovacije traže pažnju, a pažnja sve kraće traje, projekat SkyPitch Startups donosi sasvim nov način da se povežu startapi i investitori i to, doslovno, na 10.000 metara visine / During these times when innovations seek attention, and attention spans are constantly shrinking, the project SkyPitch Start-ups brings a completely new way of connecting start-ups and investors, doing so literally at an altitude of 10,000 metres

P assengers aboard Air Serbia’s intercontinental flights have an opportunity, on the screens located in front of their seats, to watch professional pitching video presentations from Serbia’s most promising start-ups. GAME-CHANGING CONNECTIVITY SkyPitch Start-ups presents a new business runway linking Serbia and the rest of the world through promotions of local start-ups. The idea is simple, yet powerful: throughout the duration of a flight, attention is focused and the pace of life slows, leaving the mind open to inspiration. A video pitch presented at such moments has a much greater chance of prompting curiosity and opening the door to collaboration. For investors, this means an opportunity to familiarise themselves with start-ups from the region in a completely new context. For start-up founders, meanwhile, it provides visibility that doesn’t end after a single event, but rather lasts for months, on every flight, in front of thousands of potential partners. SERBIA AS A REGIONAL INNOVATION HUB Supported by the Serbian Ministry of Science, Innovation and Technological Development and the Development Fund of the Republic of Serbia, SkyPitch Start-ups represents a symbol of the ambition of the Serbian start-up scene to expand beyond local frameworks and become part of the global innovation map. This project demonstrates that ideas from Serbia can fly high – provided they are given the right context and platform. The project simultaneously positions Serbia as the region’s centre of new technologies and entrepreneurial initiatives. MEMORABLE EXPERIENCE SkyPitch Start-ups proves that real change begins when you look beyond the horizons of daily life. Some wait for the perfect moment – others create such moments during flights. That’s because the future truly belongs to those who dare to take flight.

74 | Er Srbija » Air Serbia

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