ROMAN KRATOCHVIL, CE INDUSTRIES BEOHEMIJA AN INDUSTRIAL TRANSFORMATION THAT PUSHED BOUNDARIES With a tradition spanning more than three decades and the Duel brand recognized across the region, Beohemija today stands as a pillar of domestic industry and a prime example of the successful synergy between local expertise and international capital
lity, precision, and sustainability were eleva- ted to European standards. DISTRIBUTION, ENGINEERS, KNOWLEDGE In existing markets, Beohemija opera- tes through a wide network of distributors, with stable partnerships, strong commer- cial activities, and continuous expansion across retail and wholesale channels. At the same time, private label products, co- operation models with European chains, and geographical expansion into Western and Northern Europe are being active- ly developed. The most significant strate- gic step, however, is focused on the do- mestic market, with a major structural shift in the distribution model underway, which will bring greater product availability, mo- re efficient routes, better presence acro- ss all channels, and modernization of all distribution processes, enabling stron- ger market presence for Duel, Spin, Pom- pa, and Selection brands across the enti- re territory. Beohemija’s transformation has not
A t the core of CE Industries’ stra- has built one of the most dynamic industrial groups in Europe through courage, long- term thinking, and a deep understanding of logistics and industrial flows. His philosop- hy that industry must be built where logi- stical strength exists — and that changes must be implemented before they become necessary — finds its greatest validation in the Balkans. The Western Balkans re- tegy lies the vision of its founder and owner, Jaroslav Strnad, a man who
The Duel brand, led by the region’s most popular fabric softener, the famous yellow Soft Lotus, has been a standard of quality for generations. Consumers reco- gnize every Duel product by its unique fra- grance notes, safe formulation, and lasting reliability. The development of new product lines, modern formulas, and enhanced per- formance shows that Beohemija not only preserves tradition but continuously impro- ves products and sets new category stan- dards.
been built solely on machinery and technology. The company strongly believes in its technical community, in engineers who develop processes daily, impro- ve formulations, and raise stan- dards, but also in international experts, as a significant por- tion of key projects is develo- ped with support from the wor- ld’s most qualified consultants in production, logistics, R&D systems, and industrial optimi- zation. RESPONSIBLE AND SUSTAI- NABLE BUSINESS We pay special attention to
gion has always been a strate- gic corridor, but today its va- lue is growing faster than ever. Waterways, land routes, and railways here form a unique network connecting Europe- an directions. CE Industries, wi- th a strong presence in rail tran- sport and wagon manufacturing, as well as ownership stakes in the Port of Rijeka, sees this regi- on as a key hub for European lo- gistics. The Port of Rijeka is the fastest and most reliable EU en- try point from the Suez Canal ro- ute, and CE Industries’ modern wagons ensure efficient conne-
ctivity across the region to Europe’s largest centers, making Serbia and the Western Balkans a natural hub for future flows of go- ods, energy, and industry. INDUSTRIAL TRANSFORMATION AND INVESTMENTS Since joining the Czech industrial hol- ding CE Industries in 2021, Beohemija has experienced stable growth and implemen- ted investments positioning it among the most modern manufacturers of detergents and household chemical products in Eu- rope.
Over the past year, multi-million euro in- vestments have fully redefined the com- pany’s industrial capacities. The moderni- zation of the liquid and powder production lines laid the foundation for new technologi- cal stability, significantly increasing efficien- cy beyond previous levels. The most impor- tant investment is the “Building the Future of Growth” project, valued at €2.1 million, which introduced robotic lines, automated transport systems, intelligent filling mac- hines, and advanced control technologies. This increased powder line capacity by 90% and liquid line capacity by 70%, while stabi-
the development of sustainable solutions and the implementation of ESG principles across all business segments, as we belie- ve responsible growth is the key to progress. These investments not only strengthen the company’s capacity and competitiveness but also provide tangible benefits to the lo- cal community through new jobs and im- proved industrial practices. We welcome the year 2026 with wis- dom and focus, ready to achieve results that confirm the direction of our growth, emphasized Roman Kratochvil, CE Indu- stries Business Partner.
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