SPONSOR
Priefert is an official partner of the WPRA and the WPRA World Finals taking place November 10-13. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is still family owned and operated. Recognized as having the highest quality equipment available, Priefert is proud to have its products used and endorsed by the top cattle, equine, rodeo and roping organizations in the country. From the PBR to the PRCA and even the National Finals Rodeo, Priefert is the equipment of choice for the most elite levels of competition. Given that these pros know how impor- tant it is to “practice like you compete,” Priefert is also used by more world champions and horse profession- als than any other brand. Motivated by the pride of ownership and the chal - lenge of finding a better way, the Priefert family has built a business focused on meeting the needs of the American farmer and rancher. Building ranch equip- ment is not just a job; it’s their lifestyle and integral
20 WPRA NEWS OCTOBER 2022
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