SWOT is a useful technique for understanding the Strengths and Weaknesses of an organization, and for identifying both the Opportunities open to it and the Threats it faces. Our SWOT provided insight into what direction to take St. Gerard House. It is a tool that helped us to look at the internal and external environments and what impact it will have on the organization. It also provided valuable information to assist us to make decisions and create a meaningful analysis of the potential challenges, that we may face. Below are St. Gerard House’s strengths, weaknesses, opportunities, and threats as identified by the Strategic Planning Team.
• Mission/Purpose • Leadership & Staff • Quality • Therapy • Outcomes; Happy People • Sense of Community • Addition of HR Compensation & Benefits
• Turnover; continuity • Facilities/Space • Communication • For-Profit Competition • Waiting List Growth
• Too Aggressive with Projects (Taking on Too Much) • Mental Preparedness • Large Scale Competitors • Market Competition for Staff • Expensive Cost to Provide Services
• Reducing Waiting List • Organization Development • Succession Planning • Infrastructure Planning • Community Education & Collaboration • Revenue Diversity • Sustainability
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