Board Converting News, January 17, 2022

What The Future Holds For Packaging BY BILL MADL


When anyone considers what the future might hold for packaging, it’s always prudent to see where packaging was yesterday and where it is today, including all positives and areas of improvement needed. There are many ob- vious trends taking place today that a reliable and astute packaging supplier can learn from, and that can help pre- dict the trajectory of the field. Here are five keys trends and areas where I see the future of packaging heading:


Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE

• E-commerce • Sustainability

• Design concepts • Personalization • Manufacturing and delivery E-commerce

Let’s start with the boom of e-commerce and how that will impact the future of packaging. With the routine growth of e-commerce, led by the king of e-commerce, Amazon, and further driven by COVID-19 and how that limited the ability of consumers to visit brick and mortar stores, e-commerce is growing dramatically and setting the stage where consumers now look to shop online. E-commerce companies are targeting consumer brands and analyzing consumer behaviors to drive their products. Giant e-commerce companies like Amazon will continue to focus on reducing waste, eliminating packaging where applicable, and delivering a sustainable, eco-friendly pack- age to their consumers. Additionally, packaging will need to continue to deliver an unboxing experience for consum- ers through protection, safety, elimination of waste, and focusing on brand awareness. Sustainability Sustainability is the biggest trend taking place today within packaging. Not only will this trend continue as con- sumers show they are willing to pay more for an eco-friend- ly package, but companies like Amazon are setting stan- dards for sustainability and charging penalties when not adhered to. Going forward, reflecting a commitment to the environ- ment, packaging suppliers will minimize waste, maximize use of recycled materials, and focus on packaging that re- duces the carbon footprint and energy needed to manu- facture and ship their products. Packaging suppliers will deliver packaging made from natural starches, utilizing vegetable and algae-based ma- terials that are edible or dissolvable. Consider laundry and dishwashing detergents and the trend in dissolvable pack- aging going on there. Consumers and consumer products companies will finally begin to pick materials that are truly sustainable based on material contents and recycled con- tent. CONTINUED ON PAGE 38


Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.


Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in pack- aging.


January 17, 2022

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