Marketing opportunities Holland Pharma 2021

Marketing opportunities 2021

OVERVIEW MARKETING OPPORTUNITIES B2B & B2C

Natuurlijk Holland Pharma PHARM ACTUEEL

Bees Brilliance De huidverzorgingslijn geïnspireerd op honingbijen en Manuka honing

Trade magazine with high reading intensity*

Royal Green Honing Gegarandeerd de hoogste kwaliteit honing beschikbaar in de wereld

Investeren in biologisch loont

De Traay Bee Honest Bodymilk Natuurlijke verzorging geïnspireerd door de bij

ONLINE ADVERTISING page 4

Human + Kind Ethische VEGAN verzorging

Jaargang 16 nr. 07 - juli/augustus 2019

PHARMACTUEEL page 3

BUSINESS TO BUSINESS

INFORMATION FAIR page 5

DIGITAL NEWSLETTER page 4

PRINTED MAILING page 4

DIGITAL NEWSLETTER page 8

NARROWCASTING page 8

PROMOTIONAL PAPER page 6

BUSINESS TO CONSUMER

GEZONDHEID+ MAGAZINE page 8

ONLINE ADVERTISING AND FACEBOOK page 7

GIVEAWAY WITH ORDER page 7

2

[ Business to business ]

[1] PharmActueel You reach all Holland Pharma’s and Varuvo’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.

Publication

11 times a year

Trade magazine with high reading intensity*

Size

48-56 pages

Circulation

12,000

Rates

Advertisement Format

Width x height in mm

1x

3x

6x

11x

1/1

210 x 297

€ 1,575 € 1,550 € 1,500 € 1,425

Frontpage inside: 20% additional charge Backpage inside: 10% additional charge Backcover: only after consultation

1/2 1/4

174 x 134 of 84 x 273 € 1,100 € 1,075 € 1,050 € 950

84 x 134

€ 625

€ 595

€ 575 € 525

Cover item with product Product picture and payoff + 75 words Coverstory* 2/1 spread: ± 1,000 words + product picture and/or atmospheric pictures Redactional item or product news Maximum 100 words + product picture

€ 750

€ 2,495 * Content to be discussed

€ 500

Event in calendar Event mention

€ 125 per mention

Theme page or promotions page Product picture, article number, price Separate package leaflet (max A4) Your product information attached

€ 100 per product

€ 2,495 + the actual postage costs incurred, quotation on request

Delivery specifications Sheet mirror Promotions Your promotion mentioned on Hollandpharma.nl and/or varuvo.nl

Free

210 x 297 mm (3 mm bleed

margin)

Type setting mirror 174 x 273 mm Advertisement

Delivery separate package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel Mercuriusstraat 35 7006 RK Doetinchem The Netherlands

Submitted in a high-resolution

PDF file

Pictures / images

300 dpi - JPG/PDF file

Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. For any kind of communication, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.

Send previously a copy of the separate package leaflet to the purchasing department.

*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018

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[ Business to business ]

[2] Order mailing Your mailing will be sent with every orders for a week.

The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.

Circulation

3,500

Format

Max. A5 (folded)

Rates Format

Delivery The finalised mailing needs to be submitted 2 weeks before sending, with mention of the order mailing (name), week number, supplier.

Circulation 12x A5 leaflet 3,500 copies € 1,150 € 1,100 € 1,000 1x 6x

[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma.nl and varuvo.nl with a link to the product or assortment page. Or advertise your promotion on our promotions page.

Delivery Materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. File: 72 dpi - JPG/PNG/GIF

Rates per week per website*

Holland Pharma € 1,250

Varuvo € 950 € 575 € 475

Promobanner XL 820 x 260 px Promobanner 404 x 260 px News item header 404 x 100 px + maximum 40 words Promotion banner on our promo- tions page 404 x 260 px

€ 625 € 575

Visitors Holland Pharma has an average of 28,000 visitors a week and Varuvo an average of 13,000 a week.

€ 250

€ 200

* From Monday to Sunday

The promobanners also appear on the Search page!

[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product information via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Submit the image in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need to be submitted at the latest 2 weeks before sending via marketing@hollandpharma.nl.

Rates

Delivery

Holland Pharma Varuvo

Short

Max. 50 words with image Max. 150 words with image

€ 200

€ 200

Long

€ 350

€ 350

Promotion Product picture & promotion form

€ 100

€ 100

Publication

Once a week

Targets

Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: ± 800 Holland Pharma pharmacies: ± 1,000 Varuvo: ± 12,000

Circulation

[ Marketing opportunities 2021 ]

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[ Business to business ]

[5] Holland Pharma Information Fair – June 26, 2021

On Saturday, June 26, 2021, we will organise our Information Fair, with a thought to our 50 year anniversary.

We had to cancel our Anniversary Fair due to the measures regarding coronavirus. If the situation in 2021 is favorable, we would like to have a small celebration for our 50 year anniversary with you and our clients.

The fair will be open from 12pm to 7pm. Send us an email with the data below to beurs@hollandpharma.nl and stay up to date with the latest news and the subscription for the Holland Pharma Information Fair 2021!

• Company name • Name • Position • E-mail address

Rates • Market stall with electricity • 1/2 advertisement page in the Pharmactueel Fair special valued at € 1,100 • Lunch & dinner are included • 1 week free narrowcasting valued at € 100 [business to consumer] (Will be displayed in several shops and on the fair)

Total price € 1,395

Additional possibilities • Goodiebag € 150,- • Lecture € 175,- Do you have a fun, interesting or new idea? Let us know! We are glad to think along about the possibilities.

[ Marketing opportunities 2021 ]

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[ Business to consumer ]

Bewustwinkelen.nl On Bewustwinkelen.nl, consumers find everything regarding health under one roof. The website offers to choose among more than 67,000 products in terms of food, supplements, body care, cosmetics, (natural) medicines and more! You can also find organic and gluten free products. How does it work? The consumer orders online. The order will then be picked-up and paid in one of our 450 pick- up points. All orders received before 9pm will be ready for pick-up the next day.

[1] Bewustwinkelen.nl promotional paper Introduce your product to consumers through the Bewustwinkelen.nl promotional paper. A paper filled with special offers to stimulate traffic and sales at Bewustwinkelen.nl pick-up points. Publication 12 times a year Size 4 pages Format A3 paper Circulation 500,000

Delivery specifications Text

Price and promotional price (through the pro-

motion form) Image to submit in JPG (300dpi): • Product pictured alone from front, no display pictures • Without background, no ready-made advertisement • You can also add an atmospheric picture. We will decide if it will be placed or not. Materials need to be submitted at the latest 8 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Natasja Venhorst via T. +31 315 32 40 10.

Reach:

> 1,000,000 consumers

Distribution • Locally door to door • In pick-up points • Online on the website • Digital newsletter to pick-up points, consumers and suppliers • Link to a clickable promotion paper on Facebook

Rates Format

Front & back cover

Inside € 650

Small item ≥ 40 cm 2 (max 25 words) Medium item ≥ 80 cm 2 (max. 35 words) Large item ≥ 175 cm 2 (max. 50 words) Extra-large item ≥ 250 cm 2 (max. 70 words) Themapagina ≥ product picture with discount

€ 1,000 € 2,000 € 3,000 € 4,000

€ 1,250 € 2,000 € 2,750

€ 500

Front Cover

Inside

Back cover

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[ Business to consumer ]

[2] Online: Bewustwinkelen.nl Put your product under the spotlight with the following communication possibilities. Average of 5,000 visitors a week.

[A] Slider To submit according to the special template that you can request to marketing@hollandpharma.nl

[B] Blog 50 words + atmospheric picture, 72dpi, JPG or PNG file

[C] Advertisement banner homepage 524 x 175 pixels, JPG or PNG file, 72 dpi

[D] Advertisement banner category 524 x 175 pixels, JPG or PNG file, 72 dpi

[E] Highlighted product Based on Holland Pharma’s article number

Delivery The finalised materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. Holland Pharma can make the items for you, charging you additional costs for it.

Rates

[A] Slider [B] Blog

€ 250

€ 350 [C] Advertisement banner homepage € 100 [D] Advertisement banner category € 50 [E] Highlighted product € 100

[3] Bewustwinkelen.nl Facebook mention Support you marketing activities with a cross media operation with a mention on our Facebook page.

Delivery

Rates

Maximum 25 words with image

€ 50 per post

[4] Product or sample with Bewustwinkelen.nl orders Promote your product through sending a free product or sample with a Bewustwinkelen.nl order.

Rates from

€ 0.25 per item*

* Price depending from dimensions and weight

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[ Business to consumer ]

[5] Bewustwinkelen.nl newsletter News? Inform quickly and easily consumers about new products, blogs, facts, special offers, recipes and impor- tant product information via the digital newsletter. The newsletter is released once a week. An item cannot be repeated several times after each other, each edition has to contain newsworthy items.

Delivery A product picture in 72 dpi. To send to marketing@hollandpharma.nl

Rates and delivery specifications

Price € 100 € 250 € 50

Material Max. 50 words with image Max. 150 words with image Product picture & promotion form

Short Long Promotion

Publication Circulation

Once a week

6,500

[6] Narrowcasting Introduce your product in an interactive way with a short video or presentation that we will show on screens in several Bewustwinkelen.nl shops. Please make sure that the message is understandable without any sound! Delivery Video of maximum 1 minute. File format: MP4, WMV, AVI, MPG, MPEG, WEBM or PPS. Maximum 200 mb, resolution of 1080p. To send to marketing@hollandpharma.nl.

Rates € 100 per week

[7] Gezondheid+ magazine Inform consumers about your product in the Gezondheid+ magazine. A magazine specialized in a healthy and natural lifestyle and product news. Over 450 Bewustwinkelen.nl pick-up points receive the magazine for free in order to distribute them to their clients.

Publication

6 times a year

Promotion 2021 Free redactional item with the purchase of an advertisement

Size

48 pages

Circulation

50,000

Reach

± 125,000

Rates Advertisements format

width x height in mm

1x

3x

6x

1/1 1/2 1/4

210 x 297

€ 1,795 € 1,750 € 1,700 € 1,195 € 1,150 € 1,100 € 625 € 600 € 575

174 x 134 of 84 x 273

84 x 134

Redactional item / Product news Maximum 100 words and a product picture

€ 500

Delivery specifications

Sheet mirror

210 x 297 mm (3 mm bleed margin)

Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.

Type setting mirror 174 x 273 mm Advertisement

Deliver in high resolution PDF file

Pictures / images

300 dpi - JPG/PDF file

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[ Publication & submitting dates ]

January PharmActueel 1

Bewustwinkelen.nl promotion paper Gezondheid+ 81

Submission Publication Theme pages

week 47 (2020) Submission

week 47 (2020)

Submission Publication Theme pages

week 46 week 1

week 53

Publication A good start

week 53

A fresh start

A fresh start Winter

February PharmActueel 2

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 50 (2020) Submission

week 50 (2020)

week 4 Winter

Publication

week 4

Winter pleasures

March PharmActueel 3

Bewustwinkelen.nl promotion paper Gezondheid+ 82

Submission Publication Theme pages

week 3 week 8 Spring

Submission Publication Healthy & vital

week 4 week 8

Submission Publication Theme pages

week 1 week 9

Spring Mother & child

April PharmActueel 4

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 7 week 12

Submission Publication

week 8 week 12

Mother & child Spring fever

May PharmActueel 5

Bewustwinkelen.nl promotion paper Gezondheid+ 83

Submission Publication Theme pages

week 12 week 17

Submission Publication Mother & child

week 13 week 17

Submission Publication Theme pages

week 10 week 18

Beautiful start of the summer

Beautiful start of the summer Eco/organic special

June PharmActueel 6

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 16 week 21

Submission Publication

week 17 week 21

Eco / Bio special Shiny start of the summer

July PharmActueel 7/8

Bewustwinkelen.nl promotion paper Gezondheid+ 84

Submission Publication Theme pages

week 20 week 25

Submission Publication

week 20 week 25

Submission Publication Theme pages

week 18 week 26

Summer/Holi- day

Walking

Summer holiday Nijmeegse 4-daagse

August

Bewustwinkelen.nl promotion paper Submission week 24 Publication Summer tips week 30

September PharmActueel 9

Bewustwinkelen.nl promotion paper Gezondheid+ 85

Submission Publication Theme pages

week 30 week 34 Vitamins & minerals

Submission Publication

week 31 week 34

Submission Publication Theme pages

week 27 week 35

“R” is in the month

Healthy with food, vitamins & minerals

October PharmActueel 10

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 33 week 38

Submission Publication

week 35 week 39

Healthy & food Autumn

November PharmActueel 11

Bewustwinkelen.nl promotion paper Gezondheid+ 86

Submission Publication Theme pages

week 39 week 43 Grooming

Submission Publication

week 40 week 43

Submission Publication Theme pages

week 36 week 44

Naturally beautiful & healthy

Grooming Holiday season

December PharmActueel 12

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 43 week 47

Submission Publication

week 44 week 48

Holiday season Holiday season

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[ Promotion form & conditions ]

[1] Promotion form For all communications, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. This applies to both communications with and without promotion mention. This way we can make sure we have the correct stock and promotion processing.

All promotions mentioned in the communications must go through Holland Pharma.

You can ask for the promotion form via inkoop@hollandpharma.nl, or you can click here to download it.

[2] Communication placement conditions - On all communications, our General Sales and Delivery conditions are applied.

- All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed Holland Pharma promotion form. You can ask the promotion form to your contact person.

- Communications referring to your own sales department of webshop will not be accepted.

- All texts and advertisements must fulfil the current legislation. Any claims resulting from communications will be settled directly with the advertiser.

- Holland Pharma reserves the right to refuse at any time communications.

- Adjustments of communications are based on subsequent costing of € 75 per hour.

- In case of late delivery of the material, the reservation will be cancelled. Nevertheless, the agreed costs will be charged.

- Invoicing of communications takes place after placement or sending.

- Invoicing of the Holland Pharma Information Fair takes place prior to the event.

- All mentioned costs are exclusive VAT.

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