Operations
government incentives, and a clear positive impact on both pricing and availability, now is the time to embrace sustainability in real estate. Together, we can build communities that are not only profitable but also sustainable and thriving for generations to come.
consumption and promoting healthier living environments. For renters and homeowners alike, energy-efficient homes mean lower utility bills, reduced waste, and better air quality. It’s a win- win for both the planet and the people who call these properties home. Moreover, sustainable developments often bring enhancements to infrastructure, such as green spaces, water conservation systems, and improved public transportation access. These additions make communities more livable and attractive, improving the quality of life for residents. Investors who champion sustainable projects are contributing to the growth and development of vibrant, resilient communities. From an investor’s perspective, the sustainability movement opens new avenues for profitability and long-term growth. It’s not just about checking a box for environmental responsibility: Sustainability helps properties stand out in a competitive market. Savvy buyers and renters are increasingly looking for properties that align with their values. Properties with sustainable features not only attract environmentally conscious buyers but also ensure a stronger return on investment in the future. As real estate professionals, we must recognize that sustainability is not a passing trend. It’s an integral part of modern real estate investment strategies. By adopting sustainable practices, investors can future-proof their portfolios while also contributing to a greener, healthier world. Sustainability is shaping the future of real estate, and it’s creating a wealth of opportunities for investors who see the big picture. With rising demand for eco-friendly properties, strong
come with an upfront premium, but they reduce long-term maintenance and utility expenses for property owners. That translates into higher marketability and a competitive edge. Sustainable properties tend to sell faster and at higher prices than their non-green counterparts. The value-add comes from both cost savings for future owners and the growing demand for eco-friendly homes. Energy-efficient homes can sell for up to 6-10% more compared to traditional homes, according to some studies. This increased value doesn’t just benefit sellers; it sets a positive trend in the market that rewards environmentally conscious development. INCENTIVES DRIVE SUPPLY AND INNOVATION The focus on sustainability is also driving innovation in real estate development. Investors who prioritize green building projects or retrofit existing properties with energy-efficient features are tapping into a growing market. This isn’t just good for business; it also increases the supply of high-quality, durable housing. Cities and states are increasingly offering incentives—such as tax credits, grants, and expedited permit processes—for sustainable real estate projects. These programs create opportunities for developers and investors to produce more housing that aligns with environmental standards, boosting availability in markets where housing shortages exist. BROADER BENEFITS Sustainability benefits go beyond just numbers on a balance sheet. Green buildings reduce the carbon footprint of neighborhoods, lowering energy
JOEL MOYES
Joel Moyes has more than two decades of experience in development, brokerage, and investment management. A driving force behind Realty Executives and a principal at Kinetic Companies, his extensive background includes a wide range of activities from strategic business development and consulting to acquisition and pre-leasing services, with successful transactions totaling hundreds of millions in aggregate consideration. At Kinetic Companies, Moyes and his team partner with international and domestic investors to navigate market cycles and challenges across various industries, including healthcare, technology, and commercial real estate. As the designated broker for Red Brick Property Management, Moyes oversees the management of a diverse portfolio of properties, ranging from tenant relations and lease administration to financial reporting and maintenance. As co-owner of Realty Executives, Moyes fosters a culture of excellence and empowerment, inspiring both seasoned professionals and aspiring agents. His commitment to client satisfaction and community engagement underscores his dedication to corporate responsibility and social impact.
Build Green, Grow Wealth SUSTAINABILITY IN REAL ESTATE ISN’T JUST GOOD FOR THE PLANET—IT’S A SMART STRATEGY FOR BOOSTING PROPERTY VALUES AND MEETING MARKET DEMANDS.
JOEL MOYES
A s the world shifts toward eco- conscious living, sustainability has become more than just a buzzword—it’s reshaping the real estate market in ways that benefit both investors and communities. From green building practices to energy-efficient
sustainable practices in construction and renovation. Although some people may perceive the initial costs of green features as being higher, these investments increase property values. Energy-efficient windows, solar panels, and sustainable building materials may
properties, the future is looking brighter for those who embrace this change.
GREEN FEATURES ADD VALUE AND MARKETABILITY One of the most exciting developments in real estate is the integration of
44 | think realty magazine :: january - february 2025
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