MINJA MILETIĆ EURONEWS
MI SMO MOST IZMEĐU REGIONA I SVETA BRIDGE BETWEEN THE REGION AND THE WORLD Regionalna direktorka „Euronews“ za Srbiju, BiH i Crnu Goru, Minja Miletić, otkriva kako spaja posao i putovanja, kao i čemu je uči globalna perspektiva... / Euronews Regional Director for Serbia, Bosnia and Herzegovina, and Montenegro, Minja Miletić, reveals for Elevate how she balances work and travel, and what lessons she is brought by a global perspective...
„Euronews Srbija“ je deo velike međunarodne mreže – koliko vam ta globalna perspektiva pomaže u oblikovanju sadržaja za domaću publiku? – Globalna perspektiva je naša najveća prednost. „Euronews“ živi slogan „All Views“ – svaki dan donosimo različite glasove i nudimo uravnotežen pogled na događaje. Kao regionalnoj direktorki, važno mi je da pokažemo da Srbija, BiH i Crna Gora imaju teme i aktere koji zaslužuju međunarodnu pažnju. To se najbolje vidi kroz emisiju „Direktno sa Minjom Miletić“ gde, osim sa domaćim sagovornicima, razgovaram i sa stranim liderima i kreatorima politika. Kako vam putovanja pomažu da bolje razumete trendove u medijskoj industriji? – Razgovori sa kolegama širom mreže otvaraju nova saznanja o digitalnoj transformaciji. „Euronews“ kanali funkcionišu kao most između regiona i sveta, a kroz razmenu ideja nastaju novi formati i pristupi.
Euronews Serbia forms part of a large international network. How does this global perspective help you shape content for the local audience? – A global perspective is our greatest advantage. Euronews lives by its slogan “All Views” – every day we bring different voices and provide a balanced view of events. As regional director, it’s important to me to show that Serbia, Bosnia and Herzegovina, and Montenegro have topics and voices that are worthy of international attention. This is best reflected in my show Direktno sa Minjom Miletić (Direct with Minja Miletić), where I speak not only with domestic guests, but also with international leaders and policymakers. How do your travels help you better understand media industry trends? – Conversations with colleagues across the network provide new insights into digital transformation. Euronews channels function as a bridge between the region and the world, with new formats and
I kroz svoj podkast „Telcast“ imam priliku da razgovaram sa liderima iz biznisa, kulture i društva, što donosi širu sliku i inspiraciju za redakciju.
approaches created through the exchange of ideas. Through my podcast, Telcast, I also have the opportunity to talk with leaders
from business, culture and society, which provides a broader picture and
Zašto „Euronews“ sve više ulaže u digitalne formate? – Publika danas traži brzinu, jasnoću i raznolikost. Zato razvijamo kratke video-priče, podkaste i interaktivne sadržaje na mrežama – jer je digital postao ključni
inspiration for the newsroom. Why is Euronews increasingly investing in digital formats ?
– Today’s audience demands speed, clarity and diversity. That’s why we are developing short video stories, podcasts and interactive content on social media – because digital has become a key channel of communication. With such a fast pace in your work, do you find time to relax? – It’s not easy, but I try. Travelling is my way of resetting my energy. The memories it creates become a lasting value and inspire me to approach my work with an even broader perspective.
kanal komunikacije. Da li u tom tempu nalazite vreme za odmor?
– Nije jednostavno, ali trudim se. Putovanja su moj način da resetujem energiju. Uspomene koje ona nose postaju trajna vrednost i inspirišu me da poslu pristupam sa još širom perspektivom.
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