March-April 2025

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benefits together. We have new infographics (left and above) showing the relationship between water use (four crops per drop), carbon footprint and nutrition, which will further support our message. Water has always been a topic of concern, so we want to ground it in fact and highlight the nutritional density and protein content in almonds. We have a great story to tell, and we need to ensure people have the full picture. ABC also hosts and sponsors a wide variety of educational tools like in field workshops, and our new Almond Learning Hub, a free resource for information and continuing education units. We bring experts together and facilitate sharing and learning.

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AF: Wow! The learnings from that research will be fascinating.

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CT: That’s right. So, then you take the demand side of the equation. All those things indirectly drive demand because they provide positive information in areas people care about, like nutrition and the environment. Look at the business side of driving demand and you discover that so much more can be done with almonds and food innovation. Almonds are well positioned to be a solution as people are looking for plant-based proteins and nutritionally dense foods. Diets like Keto, gluten free, GLP-1 and others are becoming mainstream. We’re doing a lot of work to be a catalyst in moving innovation forward. Almonds are currently available in 14 different forms, yet chefs are taught in culinary school how to formulate with only three or four of them. We’re helping them ask, “What do you do with almond oil ? With almond flour ? With defatted almond powder ? With almond butter ? How do you incorporate those into recipes easily ? ” We’re developing a resource library to make it easy for food scientists and chefs alike to get creative with almond recipes. But we must make it easy to incorporate almonds no matter where you’re at with your culinary skills. We want to make almonds the ingredient of choice!

              

 

           

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15

MARCH–APRIL 2025

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