March-April 2025

Stats on National Almond Day’s Smashing Success

This year, the National Almond Day event hosted by Blue Diamond at Urban Roots ® Brewery & Smokehouse in Sacramento was a hit! Enjoy seeing the excellent support for the event along with fun photographs! 250+ attendees at Urban Roots event in Sacramento

650+ Blue Diamond employees supported across all events 50+ organic social posts across Instagram, Facebook, Threads, LinkedIn, and X 8.2k samples were distributed across all events

3.3M paid media impressions and counting! 10.2M earned media impressions and counting! 20k Amazon redemptions leading to about $200k in sales. Generally, it takes about three weeks to accomplish the sales of this magnitude that were achieved in just three days with this promotion!

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MARCH–APRIL 2025

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