CORNERING THE MARKET
Almond Breeze ® Named “Most Admired Brand of 2025” by BrandAge Magazine for Third Consecutive Year
The Thai alternative milk market is rapidly expanding as consumers grow more
“We spoke with customers and analyzed revenue trends, finding that while other businesses struggled during COVID-19, the alternative milk market grew. This demonstrates that health remains a top concern for consumers, and they are willing to spend on healthier options,” explained Suriya Moonsri, sales director for Thailand at Heritage Group. Looking ahead, Almond Breeze ® aims to strengthen its leadership in the almondmilk market while expanding its customer base. The focus is to enhance customer experience and increase consumer awareness of almondmilk’s versatility. And while Almond Breeze ® works to maintain existing customer loyalty, reaching new customers is just as vital. Moonsri concluded, “ Almond Breeze ® is not just a drink; it is an integral part of daily life. We are committed to maintaining our market leadership in Thailand and growing the brand sustainably. Our goal is to remain the top-of- mind brand that consumers always think of when choosing almondmilk.”
nutritionally focused and seek products that cater to their specific needs. According to Nielsen Ratings, the leading authority on consumer media habits, the Thai alternative milk market has grown by 37% in 2024 compared to 2023 and is currently valued at over 1.9 billion Baht. In the next two years, it is expected to exceed 3 billion Baht. This reflects a shift in consumer behavior, as many are choosing plant-based milk over traditional dairy milk. Almond Breeze ® launched in Thailand in 2017 and has firmly established itself as a leader in the almondmilk segment. Almond Breeze ® has successfully maintained consumer trust and preference, as evidenced by its ranking as BrandAge 2025, Thailand’s Most Admired Brand, securing the number one spot for three consecutive years. Despite economic fluctuations affecting consumer purchasing power, Almond Breeze ® has remained strong. Even during the COVID-19 pandemic, when many businesses faced setbacks, the alternative milk market experienced significant growth. This trend highlights that health-oriented products remain a top priority for consumers, even during economic downturns.
Almond Breeze ® is not just a drink; it is an integral part of daily life. — Suriya Moonsri, sales director for Thailand at Heritage Group
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