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Block. The magazine credits the honorees with “driving innovation, breaking barriers, and setting new standards in both B2B and B2C marketing.” “I am honored to be among a group of distinguished women in the marketing field. I am proud of the cam- paign’s work and vow to continue to deliver best-in-class work that captures the sustainability ethos behind the es- sential paper products our industry makes,” Hansan said. Hansan leads the paper and paper packaging indus- try’s only national consumer marketing campaign, a role she has held since the industry founded the program in 2013. For over 11 years, the Paper & Packaging – How Life Unfolds consumer campaign has worked to increase con- sumer preference for and use of paper and paper-based packaging. The campaign today focuses almost exclusive- ly on sustainability, highlighting the renewability and recy- clability of the industry’s products. For more information, visit howlifeunfolds.com . Odyssey Expo To Feature Program On Corrugated Converting Odyssey Expo 2025 announced that it will be offering an advanced program for corrugated converting for the first time during its event set for May 7-9 in Atlanta, Georgia. Specific registration is required, which includes program CONTINUED ON PAGE 20
3.5 billion impressions and 325 million video views in one year. The campaign successfully promoted paper prod- ucts as a sustainable choice.” The papertarian campaign educates consumers about how choosing paper-based products are a smart choice for the environment and encourages recycling.
Mary Anne oversaw “Pack It! The Recycling Design Challenge” video competition, which has garnered over 33 million views across four seasons. Her efforts have sig- nificantly elevated consumer awareness and preference for paper products. The design challenge is in the format of popular TV competition shows, but in this case, two packaging designers design a specific type of package for hard-to-ship products like meal kits or plants where all the packaging is paper-based, protects the product during shipping and is entirely recyclable. Other honorees for this top award included women from Hulu, ABC, Walt Disney Group, Google and H&R
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www.boardconvertingnews.com
March 31, 2025
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