Take a look at our April newsletter!
A Fresh Focus Springtime Strategies to Spark Growth
2025 APR
It’s that time of year when the world wakes up from winter. The
they are often delighted to find the footwear on sale in their chiropractor’s office. They’re also likely to tell a friend who might come to the office for Archie’s and wind up being a patient, too! These products offer our customers specific benefits and advantages. In contrast, we are steering away from products that we cannot control the pricing of or have competition from online channels. Time and again, we have distributed great products and generated a lot of enthusiasm and demand for them, only to see the benefits for our valued customers disappear when consumers shift to Amazon. To help our customers address these challenges and more, we have recently consulted with clinic owners about small changes they might make to increase revenue. For example, a chiropractor might run a beautiful office with a great staff and an attractive array of merchandise, but they may not have connected the dots by integrating those products into their patient counseling and treatment. The products may look great sitting out in the clinic, but patients are far more likely to buy if their doctor uses the products and explains how they will help them. In our view, the Stopain sampling program is an excellent example of this kind of targeted marketing. A clinician who uses the product on a patient during ultrasound or massage treatments can provide a sample as the patient leaves, saying, “Here, you might be a little sore after the treatment. Put this on, and it will help.” Jewelers know the power of this sales technique. They encourage customers to try on a watch or a ring in the store so they can envision how it would fit with their everyday life; the prospective buyer also forms an emotional attachment to the product. The same thing holds for the products our clinicians offer for sale. Those little extra touches can add value for the patient and spark lasting demand. If you would like to explore ways to integrate more of our helpful products into your treatment procedures to increase sales, we would be glad to meet with you in your clinic or via
weather gets warmer, the days grow longer, and we start thinking about new beginnings. We’re feeling that sense of renewal in our business. Over the next couple of years, our mission is to help our valued customers thrive to an even greater degree, boosting their revenue and profitability. My goal is to provide our customers with unique product lines that benefit
patients and have a bottom-line impact.
We are excited by our progress. One of these products is featured this month in this newsletter — Stopain Clinical analgesic
gel. Stopain Clinical’s new nationwide sampling program focuses on building a strong partnership with chiropractors. At a time when other suppliers have hit
chiropractors with sharp price increases and a string of back-orders, Stopain is a shining light in the topical analgesics arena.
Another example is our recent licensing agreement with PrimeKinetix, a producer of
products developed by a veteran strength trainer and rehab specialist to meet the specific needs he identified in his patients. In addition, another winner is Superieur Electrolytes, a maker of a healthful electrolyte drink that is easy to sample, great to taste, and a natural generator of repeat sales. Archie’s Arch Support Flip Flops have also yielded sales gains for our customers, bolstered by the company’s social media marketing efforts. It is said that the average customer has to see a product seven to 14 times before making a decision. After consumers have seen Archie’s footwear ads and marketing messages a dozen times or more on social media,
Zoom. We measure our progress by your ability to thrive and succeed, and we are here to support you in any way we can!
When getting in shape and sticking to an exercise routine can feel like an uphill battle, it doesn’t have to. Current studies show that we should strive for at least 150 minutes of moderate exercise weekly. Moderate being defined as walking 2 miles in 30 minutes or biking 5 miles in the same amount of time at a rate that requires some effort to hold a conversation. Find an Exercise Routine You Can Stick To THE HIDDEN BENEFITS OF LOVING YOUR DAILY WORKOUT
TRY Stopain Sa
The maker of a leading topical pain relief product is partnering with five top workplace health and first- aid supply companies to drive more workers directly to chiropractic clinics for pain treatment.
With these guidelines in mind, it’s time to reset your workout expectations with these three tips to help you find a program you can stick with.
Troy Healthcare, the maker and marketer of Stopain Clinical, has launched a nationwide initiative to distribute 10 million pain relief gel sample packets each year to individuals in industrial settings. Stopain Clinical is available only through healthcare professionals, so consumers who want more of the product will be directed to Stopain Clinical’s website to find participating clinics via its Clinic Locator.
CHOOSE SOMETHING YOU ENJOY. It’s okay if lining up at dawn to enter a CrossFit gym isn’t your thing. There’s nothing worse than dreading daily trips to a weight room when you’d rather be out hiking or playing a competitive sport. The important thing is to do what you enjoy. If it’s easier to exercise with friends, ask at your gym for groups that meet there or find other people who want to work out with a group on social media. BREAK THE 150-MINUTE GOAL INTO SMALLER, ACHIEVABLE INCREMENTS. If you like jogging, rather than running for 30 minutes five days a week, substitute cycling — either outdoors or inside on a stationary bike — every other day to take the pressure off your feet and joints. Three 10-minute workouts rather than one long session is also fine. Whatever feels good for you and keeps you giving your best effort each workout.
Troy Healthcare is partnering with suppliers of workplace uniforms and health and first-aid products to replace Biofreeze pain relievers with Stopain Clinical gel packets to provide workers with fast, effective, temporary pain relief. Stopain also will encourage users to seek professional care to address the underlying causes of their pain. “Our mission is to help people find lasting relief by connecting them with professionals who can treat the root cause of their pain while benefiting from the fast-acting effects of Stopain Clinical,” said Anthony Cicini, owner of Troy Healthcare and a longtime advocate of professional treatment for the root causes of pain.
TRACK YOUR SESSIONS AND REWARD YOURSELF. Keeping a calendar of your successes helps make your
good habits tangible. If you need a boost, look for different yoga, dance,
In parallel, Stopain Clinical provides a premium product for an amazingly low price along with special starter kits and promotions for chiropractors ( stopa.in/start ). These elements, combined with the new workplace sampling, will help resolve chiropractors’ supply and pricing challenges with another leading analgesic, including disruptive backorders and a recent double-digit price increase. “That has been tough on chiropractors,” says Paul Timko, Troy Healthcare’s sales and marketing vice president.
or martial arts classes to incorporate into your schedule. After 30 days of success, give yourself a treat, whatever may
be motivational.
The bottom line is that exercise should be enjoyable if you’re going to stick with it. Don’t beat yourself up if you fall off the wagon. The voice in your head should be encouraging, the way you would speak to a friend who’s struggling. Give yourself time to establish your new routine. If you choose activities you enjoy, taking time for yourself will be a pleasure. You’ll start looking forward to your exercise routine and be more likely to stick with it over the long term.
Stopain is well-positioned to fill the gap. To back its “zero back- order” commitment and meet rising demand, Troy Healthcare has expanded its manufacturing capability by adding a second sample- packet machine. “We have never had a single back order in our company’s history,” Timko says. Troy Healthcare acquired Stopain in 2010 as a retail-only brand. Using new technology and ingredients, the company reformulated the product for clinical use, creating a clear rather than tinted
IT, FEEL IT, HEAL IT ampling Program Drives Workers to Chiros
gel, adding a penetration enhancer for faster absorption, and eliminating greasy residue and any lingering scent. The company launched the reformulated product in 2017 as Stopain Clinical gel, roll-on, and spray for hands-on use by healthcare professionals. Troy Healthcare improved the product’s pain-relieving power by formulating it with 10% menthol, the most important ingredient, vs. the 4% to 5% levels in many other products. The company is hopeful that its marketing plans will catalyze the growth of the Stopain brand and increase demand for clinical services from chiropractors. This sampling program is unique in that sample packets will be put in the hands of people who are actually suffering pain. After experiencing the benefits of Stopain Clinical during the workday, they can use the Stopain website to look up a chiropractor nearby to secure hands-on treatment for their aches, pains, and injuries. “Say a consumer just found out about Stopain, or they received a sample. They go to our website and put in a zip code to see who has Stopain Clinical in their community,” Timko says. Chiropractors may register at stopa.in/add . “Chiropractors love that we will be driving new patients to them, and we will have a consistent supply of Stopain,” Timko says. “All you have to do is register your clinic on our website, and we will promote you!”
ARBOR ARIES
BASEBALL CHERRIES CHOCOLATE DAISY DIAMOND FOOLS GARDEN KITE
HAVE A LAUGH!
RAINBOW SHOWERS
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
P.O. Box 28 Farmville, NC 27828
A Season of Fresh Growth and New Opportunities 1 Make Exercise Fun and Effective 2 Stopain Steps Up: Filling the Supply Gap for Pain Relief 3 Trash-Bagging Makes Rainy Days Fun 4
DITCH THE SCREENS AND GRAB A TRASH BAG
A New Way to Play Outside
Looking for a fun, wholesome way to bring the family together? “Trash-bagging” is a quirky, budget-friendly activity for adults and kids alike. Combining trash bags, rain, soap, and grassy hills, this outdoor pursuit, which became popular on social media, is a great way to embrace simple fun while creating lasting memories. HOW IT WORKS Don’t let a little rain keep you from having a good time. Getting set up for trash-bagging takes only a few steps: Gear Up: Grab large plastic trash bags — at least one for each participant — and poke holes for your arms and head. These “sliding suits” keep you slick and ready to glide.
the trash bag to create a slippery surface. Always use biodegradable soap safe for the grass and wildlife to protect the environment.
Pick Your Hill: Choose a grassy hill free of rocks, sticks, and other debris. A gentle incline works best for safe and smooth sliding. Let the Rain Do the Work: Trash-bagging is the perfect rainy day activity, as the rain naturally lubricates the hill and adds to the fun. If there is no rain, you can use a hose to create the same effect. Slide and Repeat: Take turns sliding down the hill. To keep the fun going, reapply soapy water and replace sliding suits (i.e., trash bags).
WHY IT’S WORTH TRYING Trash-bagging is a unique way to enjoy quality family time. It’s incredibly budget- friendly — requiring only a few everyday items — and offers a creative alternative to expensive outings. This activity appeals to all ages, so you can get everyone involved and moving outdoors. Plus, trash-bagging is an excellent way to unplug from screens and reconnect. It reminds us that the best memories don’t require a Wi-Fi connection — just a little creativity and willingness to try something new.
Add the Soap: Using a squirt bottle, spray some soapy water onto the outside of
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Get a FREE Roll of PrimeKinetix DC Tape With Orders of $150 or More
How to Redeem Online @ Chiro1Source.com 1. Add the PrimeKinetix DC Tape (small roll) in the desired color to your cart. 2. At checkout, use code STSPDCTAPE and you will receive your roll of PrimeKinetix DC Tape free with your order. Ordering by Phone Let one of our customer service representatives know that you want to take advantage of the free PrimeKinetix DC Tape order — just mention code STSPDCTAPE and let us know what color you would like.
Premium Quality Material for Dynamic Support PrimeKinetix DC Tape is the ultimate kinesiology tape, designed specifically for chiropractors and crafted to meet the high standards of professional care. PrimeKinetix DC Tape offers the perfect balance of support and mobility, making it an essential tool for patient rehabilitation and performance enhancement.
Scan the QR code to learn more!
Limit 1 per clinic. Offer valid while supplies last.
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