IT, FEEL IT, HEAL IT ampling Program Drives Workers to Chiros
gel, adding a penetration enhancer for faster absorption, and eliminating greasy residue and any lingering scent. The company launched the reformulated product in 2017 as Stopain Clinical gel, roll-on, and spray for hands-on use by healthcare professionals. Troy Healthcare improved the product’s pain-relieving power by formulating it with 10% menthol, the most important ingredient, vs. the 4% to 5% levels in many other products. The company is hopeful that its marketing plans will catalyze the growth of the Stopain brand and increase demand for clinical services from chiropractors. This sampling program is unique in that sample packets will be put in the hands of people who are actually suffering pain. After experiencing the benefits of Stopain Clinical during the workday, they can use the Stopain website to look up a chiropractor nearby to secure hands-on treatment for their aches, pains, and injuries. “Say a consumer just found out about Stopain, or they received a sample. They go to our website and put in a zip code to see who has Stopain Clinical in their community,” Timko says. Chiropractors may register at stopa.in/add . “Chiropractors love that we will be driving new patients to them, and we will have a consistent supply of Stopain,” Timko says. “All you have to do is register your clinic on our website, and we will promote you!”
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