TurfMutt Foundation The TurfMutt Foundation is a success – no question. Its timely messaging of “backyarding” and the Power of Parks, which highlights the significant role green space plays in the health of communities and families, continues to resonate. The Foundation has proven to help in times of opportunity and crisis, such as the COVID-19 pandemic lockdown and the California drought, respectively. TurfMutt regularly earns over a billion media impressions per year, wins awards (e.g., TurfMutt Lucky Dog TV episodes winning 2025 Telly Awards), and has had partnerships with U.S. Green Building Council, the U.S. Department of Energy, the EPA, and others. However, the TurfMutt platform is ready to evolve. Currently, the Foundation is seeking the “next big idea,” that will reach new audiences – especially younger adult audiences – to ignite their aspiration for green space. To that end, the Foundation has engaged our long-time brand and social media experts to help advance our mission and take TurfMutt to the next level. Staff also is currently exploring other, modern media and video opportunities. A briefing will be shared with the Board of Directors during their October 2025 meeting. Action requested: None
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