• Overall increase in expenses for inflation for travel, labor, postage, printing, insurance, PR news wires, influencer commission, website edits, digital signage, legal, and other services. • Printed directory under a different format. • Concert venues have changed from Yum to KICC and Freedom Hall to 4 th Street Live, which results in a decrease in expenses of $50,000. • Enhancements to the UTV track experience. • Bringing back the tree demonstration • Show expansion includes a more expensive keynote celebrity- Jessie Cole. • Show promotion includes the release of a private show labeled bourbon and giveaways.
In-House Expenses:
• No change to current staff. Increase due to benefits, particularly health insurance and potential exposure to annual leave liability. There is a cap of 70 hours to be carried over as of December 31. • Upgrade to better, faster internet services • PR expenses increased as the show became a year-round event in news, podcasts, and overall media development. These expenses are for a team working in various areas and attending the show.
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