Denise Alison empowers business owners to build relationships and connect with their potential customers on social media, and through live video.
By Denise Alison R unning a business isn’t easy. Some days it’s just damn hard. We all have days (I know I cer- tainly do) when we wonder why we’ve chosen the road less travelled by, and became an entrepreneur. Sometimes it just seems a lot easier to go work for someone else – check in at 9, check out at 5, and not have to worry about building a business all day every day. Sometimes it can feel as if you are spinning your wheels and not making any progress. You might lose confi- dence in your product, your business, and yourself. While it’s normal to feel this way sometimes, it’s important not to stay there very long and let it affect you long term. I’m here to help you break out of your funk. Think about why you started You created your business because you are passionate about something. You chose to make a living pursuing your passion, instead of working for someone else. Being an entrepreneur gives you the power to make your own decisions each and every day. It allows
you to create what you wish and help others with their problems, while feeding your own passion. You have something to offer the world! Put in the time Sometimes when you hit a little slump, it’s because you are not putting in the required effort to get the business off the ground. In the early stages of a business, expect to be working longer hours. You can’t just wait for your ideal customers to show up because they magically know you exist. You need to put yourself out there and get some visibility. Tell anyone who will listen what you are up to and what your business offers. Work smarter not harder Working very hard and long hours, but still not seeing results? Sometimes it’s a matter of working differently. If you have an awesome product, but no or few customers, then you need to change something. Make sure you know who your target market is, who can make the purchase decision, and that you are communicating the value of your product or service in a way they can relate to. Make a plan to improve your situation. Do you need to hustle more, or do you need a different approach? What can you do today to improve your current situation? Don’t know where to start? Being an entrepreneur means you need to hustle. This means you give it your all to make it work. You are in charge of your own destiny and it’s up to you to make it happen!
14
SPOTLIGHT ON BUSINESS MAGAZINE • MAY 2018
Made with FlippingBook - Online catalogs