“It is exciting to be part of that explosion right now,” he beams. “It has increased at a rate of about 150% over the last few years. And people following this revolution expect it to be a $24 billion industry or more by the end of the year.”
WHY from ANGRY IRISHMAN.. If you love a super hot with amazing flavor, then this one is for you! WHY is packed with flavor and heat from three of the hottest peppers in the world, the CAROLINA REAPER, TRINIDAD SCORPION and the GHOST! The blended flavors of all three peppers hits you hard and fast with tomato, vinegar, garlic, onion and spices. Use this one with care because it is extremely HOT! This sauce is very bold with flavor so you may not need much to enjoy it’s great taste. If it’s to hot, mix it with some ketchup, ranch dressing or sour cream so you can indulge in it’s fiery goodness. This is a great tomato based sauce that goes well with pizza, eggs, hot wings and a variety of your favorite foods. TASTE.. 10 out of 10 HEAT..
“We want to give a voice to the whole hot sauce industry.”
“You can see it happening in front of your eyes,” he adds.
“Go to your grocery store and walk down the aisle that used to have only Tabasco and Frank’s sauces. Now the hot sauces are becoming large sections in the supermarket. And then go down to where the chips and nachos are, and you will find all these new spicy flavors. Everybody is getting into this market because they are seeing a huge trend that way. I get e-mails and questions on Facebook from around the world because they want to know what we are doing here in the USA when it comes to hot sauce production. We are world leaders in this industry.” Asking Kendall to pick his favorite hot sauce is like asking a record store owner to pick his all-time favorite LP. The field it is just too large, and there are somany external circumstanc-
nesses. Whatever the reason, Kendall offers that the pop- ularity of the ever-expanding industry is nothing short of revolutionary.
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SPOTLIGHT ON BUSINESS MAGAZINE • MAY 2018
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