SpotlightMay2018

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of the lineup year after year. From an advertising and part- nership perspective the Boots and Hearts Music Festival is Christmas in August. The Burl’s Creek Event Grounds in Oro-Medonte, Ontario sees 45,000-plus concert-go- ers over the course the extended mid-August weekend – August 9 th – 12 th this year – with attendees coming from every Canadian province and 23 US states. It’s a young crowd, too. 62 percent of ticket holders are between the ages of 18 and 34; 60 percent are female; and less than 2 percent are under 18 years old and less than three percent are over 55.

BVJ Big Valley Jamboree

Rank: #4 (Previous: Top 10 ‘17 Canada # 8)

When: August 2 nd – 5 th , 2018 Where: Camrose, AB, Canada

Why: There is no big valley, no hills, no river, so why go, it is simple for 26 years now, the 5 time CCMA Country Music Event of the Year, has been one of Canada’s largestcountry musicfestivals and one not to miss with the best of the best in country music and 2018 is no different. Started back in 1992, the Jamboree is held each year during the August long weekend, and features country singers from all over- North America. The BVJ is one of the largest music festivals on the conti- nent.The event draws thousands of concert goers annual- ly,with over 100,000 in attendance over the four-day event. This year promises to be one of the best with headliners: Thomas Rhett, Florida Georgia Line, Paul Brandt, Brett Eldredge, George Canyon along with some of country’s royalty like Alabama and many more amazing artists taking the mainstage with Luke Combs, Emerson Drive, Nitty Gritty Dirt Band and many others performing in the Coors Banquet Saloon offering something for all festival goers to enjoy and why this is one not to miss this Summer. For more information on the Big Valley Jamboree: https://www.bigvalleyjamboree.com/ Ticket Prices: $110.00 CAD - $850.00 CAD

T he Boots and Hearts Music Festival is Canada’s biggest country music festival, a three-time winner of the Canadian Country Music Association’s ‘Festival of the Year’ award and, next to the CMA Music Festival held in the US, the second biggest annual music festival in North America. For six years now, the festival has featured the likes of Alan Jackson, Florida Georgia Line, Brad Paisley, Rascal Flatts, Miranda Lambert, Tim McGraw, Toby Keith, Blake Shelton, Carrie Underwood, and Luke Bryan. Prior to the first Boots and Hearts Music Festival in 2012, country music fans in Canada were mostly accustomed to getting their country music festival- fill south of the border. While Nashville’s best always come to The Great White North – usually when it’s a little more on the green side – during the course of their North American tours, it was rare outside the Big Valley Jamboree in Camrose, Alberta to see more than one big name on the same stage. When Stan Dunford, the President and Chief Executive Officer of the Toronto-based entertainment company Republic Live, spoke with Spotlight on Business in 2017 he said that he and his wife Eva stumbled upon the winning formula that is Boots and Hearts almost entirely by chance. “It may seem funny, but Boots and Hearts happened by accident, to an extent,” Dunford explained. “The show was originally designed to have a different name and was

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Boots and Hearts Music Festival Living the # BOOTSLIFE

Rank: #3 (Previous: Top 10 ‘17 Canada # 1)

When: August 9 th – 12 th , 2018 Where: Oro-Medonte, ON, Canada

By David MacDonald

Why: Well for starters Boots and Hearts is going into its seventh year, there really isn’t anything like this four-day country music and camping festival outside of Ontario’s Lake Country – and not just because the superstar calibre

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SPOTLIGHT ON BUSINESS MAGAZINE • MAY 2018

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